case studies

iPad mockup of Tomi Bryan's website, a testament to Maypop Creative Studio's expertise in Squarespace website design and interactive brand engagement strategies for coaches and consultants

My top Squarespace websites & more.

So much more.

Black and white photo of Carolyn Leasure gazing out a window, reflecting the thoughtful and strategic planning behind each custom Squarespace website design for small businesses

Types of projects

Let’s build your SOLID FOUNDATION.
Ways to work together:

  • STARTING STRATEGY

    Not sure which piece of your online presence needs attention first? You're not alone.

    Whether you need a fresh take on your current site, solid brand foundations, or a clear marketing direction – strategy is how we turn that overwhelm into your next steps forward.

    This is your first step to get clarity and turn it into action.

  • SPRINTS

    Quick-win packages perfect for you if:

    → You need strategic tech that looks good and works even better (without the endless timeline)

    → You want focused solutions that make a real difference (without turning your whole business upside down)

    → You're looking for a guide who can light the way forward

    FIND OUT MORE

  • CUSTOM SOLUTIONS

    Ready for a website that does it all?

    From SEO strategy that attracts right-fit clients to custom interactive tools that delight them – this is for businesses ready to create a complete digital experience that works beautifully at every touchpoint.

    Let's explore what's possible.

“Our website, and to be honest, our traffic has increased beyond imagination.”

– jill abbey-clark / CBI Forest School

Headshot of Jill Abbey-Clark of CBI Forest School in Charlottesville Val

“People are now able to get a clear idea of what I do in my practice by simply looking at my website.”

– Dr. Jessica Ahoubim / Pure Health Integrative Medicine

Headshot of Dr. Jessica Ahoubim, of Pure Health Integrative Medicine, in Beverly Hills CA

“The personal attention of Carolyn was key as someone who has been a small business owner. She understands the needs clients have, and possess the skills to move their sites to a more visible, functional, and profitable place.”

– Neil Runyon / Carnegie Hill Massage

A subtle yet elegant divider, because in web design, even the smallest details matter, just like in our tailored Squarespace website solutions
Headshot of Neil Runyon of Carnegie Hill Massage in Manhattan. NY

How I can help:

Squarespace Website Design & Strategy

Your brilliant business has evolved. Your website should show it.

Whether through my Northstar Site Solution sprint or a fully custom web design experience, I create beautiful, intuitive websites that reflect who you are now.

From brand-aligned design to seamless systems, take your online home from standing still to leading the way – with no tech stress to trip you up.

And because pretty doesn't mean much if no one can find you, we leave SEO copy breadcrumbs that have both Google & your right-fit clients eating it up. You’ll finally have an online presence that you’re damn proud of.

If you’re not quite ready: get your bearings first with a website assessment that untangle the vines or a strategy session to map the path forward. A path that fits both your business and your life.

Brand & Touchpoint Magic

Turn prospects into enthusiastic clients with an experience that makes them feel seen from first click to "hell yes!"

Start by refining your core brand story through the Brand Roots Blueprint, so that every touchpoint feels magnetically you.

Need those touchpoints to run on autopilot? Through the Upstream Shift and other automagic, transform back-and-forth emails and messy calendars into seamless systems that work while you binge Bridgerton.

Want to electrify your client experience? Sprinkle in a personality-packed quiz that feel like a convo; email sequences that keep your people in your orbit; or an async video chat that lands like notes from a friend. All creating a crew of raving fans, meaning you’re not constantly starting from scratch.

No cookie-cutter funnels or robot voices. Just delightfully personal ways to connect with your right-fit clients.

A caucasian woman in a yellow sweater gazing out over the placid water

Section Styles quote

To think for yourself, aloud.

To think for yourself, aloud.

“The most courageous act is still to think for yourself. Aloud.”

Another stylish divider, because who says you can't mix business with pleasure? Certainly not us at SmallBiz Sidekick, where we blend functionality with flair.

— Coco Chanel