Marketing Agency Website Redesign: from hidden gem to industry authority
StickyNote Creative
Scope of Work:
Web Design & Development
Messaging & Copy
SEO Attraction Strategy
Brand Vibe:
Approachable
Dynamic
Fresh
professional
A marketing agency website transformation
Bunmi Adeeko Collins of StickyNote Creative had top-notch design skills, but her marketing agency website wasn't telling that story. After years of DIY attempts, this talented graphic designer specializing in nonprofit and higher education marketing materials needed a professional online presence that matched her industry expertise and called-in her right-fit clients.
Through custom Squarespace design and development, I created a strategically designed website with subtle animations, streamlined systems integration, and a dedicated sales page that immediately began climbing search results while converting visitors into qualified leads.
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Meet Bunmi
Bunmi runs StickyNote Creative, a specialized design agency serving nonprofits and higher education institutions with publication design, marketing collateral, fundraising materials, and brand identity work.
Despite her exceptional creative skills and established client relationships, her online presence wasn't reflecting the caliber of work she delivered.
The disconnect between her professional reputation and her website was creating a roadblock. Potential clients who discovered her online weren't getting an accurate picture of her capabilities, and she found herself hesitant to direct prospects to the site since it didn't represent the quality they could expect from working with her.
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The Before: When expertise doesn’t translate online
A talented marketing agency trapped in DIY by their Squarespace website for graphic designers
Bunmi had attempted multiple website redesigns over the years, but none captured what made StickyNote Creative special. As she explained: "I've attempted many times over the years to build my own website, and honestly, none of the attempts ever yielded the end results I really wanted."
The challenge wasn't lack of design ability – Bunmi is incredibly talented. The issue was that creating effective marketing for your own business requires a different skillset than client work. Her existing site felt like a placeholder rather than a professional showcase, leaving her reluctant to share it with potential clients.
She was looking for more than just a pretty website.
Bunmi needed an online presence that would establish brand authority, increase awareness, and create the kind of digital connection that converts visitors into project inquiries. Most importantly, she wanted a site that felt authentically like StickyNote Creative – approachable and warm while demonstrating serious design chops.
Carolyn brings an extra layer of strategy and knowledge to her solutions that I would have never known to bring in if I continued down my DIY path.
Bunmi Adeeko COllins // StickyNote CreativeMy Solution: Strategic design meets seamless systems
Custom design & development, with an SEO Boost, gave StickyNote Creative a complete website transformation that addressed both visual appeal and conversion strategy.
Rather than just making things look good, I built a site that works strategically to attract and convert her ideal nonprofit and higher education clients.
Site with Personality
I incorporated subtle animations throughout the site to reflect StickyNote Creative's lively brand personality, including a typewriter effect in the testimonials section that adds movement without distraction.
Portfolio Showcase
Created a dedicated case studies section that demonstrates Bunmi's expertise with nonprofit and higher education projects, making it easy for similar organizations to envision working with her.
Sales Page Design & Optimization
Built a dedicated sales page for her signature service, designed specifically to increase bookings while targeting relevant search terms for creative agency website visibility.
Systems Integration
Connected her existing Dubsado contact form to streamline her client intake process, ensuring every inquiry flows directly into her established workflow.
SEO Boost
Keyword discovery and targeting throughout the site and her Google Business listing, focusing on terms that nonprofit and higher education decision-makers actually search for when seeking design services.
Before & After
A complete transformation resulting in the best website design for a graphic designer
The ResultS: a website that works overtime
StickyNote Creative now has an online presence that truly reflects the quality and personality of the business.
As Bunmi shared: "The feeling of finally being able to share with my audience a beautiful and professional website that is strategically created is simply invaluable."
Tangible Results:
Steady climb in search rankings since launch
Increased qualified project inquiries through the optimized sales page
Streamlined client intake process through CRM integration
Professional portfolio showcase that converts browsers into clients
Business Transformation:
Complete confidence when directing prospects to the website
Strong foundation for building additional marketing systems
Clear brand messaging that resonates with nonprofit and higher ed clients
Peace of mind knowing the site accurately represents her expertise
The new website has become the strategic foundation Bunmi needed: "Having this new site up and live... I can now use that as a starting platform to build out the other systems that will help my clients and potential clients engage with StickyNote Creative in an easier way."
"I loved how Carolyn really listened to me and created a beautiful site that is engaging for my visitors.
She is a fantastic listener and has a knack for understanding your vision and making it come alive. I wanted site visitors to feel welcomed and invited and warm and trusting, and Carolyn combined that with a certain visual aesthetic that I felt truly embodied StickyNote Creative, and made my pages dance. I was just so excited."
Bunmi Adeeko Collins / StickyNote CreativeStop letting your starter site squish your success.
If you're a creative professional whose expertise far exceeds what your current website communicates, you're not alone.
My custom solutions turn DIY foundations into strategic systems that work for you 24/7.