Carolyn in action with her trusty laptop, guiding a client through the tech maze with the ease of a seasoned pro, making website design and maintenance look like a piece of cake.

Break free from your scrappy starter site & strut into your confident grownup era

Maypop Creative Studio designs websites that charm the pants off your right-fit clients while working their butts off behind the scenes. Because a strategic website means more time for, well…

whatever you want.

Let’s Work Together

Calm waters reflecting the sky's mood, a metaphor for how we tailor your website's user experience, ensuring it's as smooth and serene as this picturesque view.

get more done while doing less

Your business is thriving.
Time for your website to catch up.

Business is crushing. Your clients adore you. But somewhere between serving clients and growing your expertise, your online presence got left behind.

Your starter website no doubt helped you plant your flag. But now it's stuck in its adolescent phase, with braces and bad bangs.

You’re ready to say goodbye to:

  • Reinventing the wheel every time you create an offer.

  • Wrestling with three different software tools that refuse to play nice together.

  • Late-night design headaches and tutorial rabbit holes that eat up your precious time.

  • The endless hamster wheel of manual tasks your website should handle.

Carolyn Leasure, the heart and soul behind SmallBiz Sidekick, getting into the nitty gritty of branding and brand design while smiling and laughing with a fellow solopreneur.
A subtle yet elegant divider, because in web design, even the smallest details matter, just like in our tailored Squarespace website solutions

Take your website from stopgap to breakthrough.

Let’s give your business the online home it straight-up deserves.

Maypop Creative Studio combines strategic website design, seamless branding systems, and client-converting experiences to create Squarespace websites that work 24/7 – so you don’t have to.

Squarespace Website Design & Strategy

Your brilliant business has evolved. Your website should show it.

Whether through my Northstar Site Solution sprint or a fully custom web design experience, I create beautiful, intuitive websites that reflect who you are now.

From brand-aligned design to seamless systems, take your online home from standing still to leading the way – with no tech stress to trip you up.

And because pretty doesn't mean much if no one can find you, we leave SEO copy breadcrumbs that have both Google & your right-fit clients eating it up. You’ll finally have an online presence that you’re damn proud of.

If you’re not quite ready: get your bearings first with a website assessment that untangle the vines or a strategy session to map the path forward. A path that fits both your business and your life.

Brand & Touchpoint Magic

Turn prospects into enthusiastic clients with an experience that makes them feel seen from first click to "hell yes!"

Start by refining your core brand story through the Brand Roots Blueprint, so that every touchpoint feels magnetically you.

Need those touchpoints to run on autopilot? Through the Upstream Shift and other automagic, transform back-and-forth emails and messy calendars into seamless systems that work while you binge Bridgerton.

Want to electrify your client experience? Sprinkle in a personality-packed quiz that feel like a convo; email sequences that keep your people in your orbit; or an async video chat that lands like notes from a friend. All creating a crew of raving fans, meaning you’re not constantly starting from scratch.

No cookie-cutter funnels or robot voices. Just delightfully personal ways to connect with your right-fit clients.

Two legs in sandals Just kicking back and relaxing, much like how we make managing your Squarespace site feel – effortless and laid-back
Another stylish divider, because who says you can't mix business with pleasure? Certainly not us at SmallBiz Sidekick, where we blend functionality with flair.

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Kind Words

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Kind Words ···

“I have more freedom, and know that at any given time…money is rolling in without my hand on every single aspect of the business, which is a huge relief.”

— Sally Hayes / Women in Self Healing

A subtle yet elegant divider, because in web design, even the smallest details matter, just like in our tailored Squarespace website solutions

Website Design & Branding
LAUNCHES

Check out the case studies
Another stylish divider, because who says you can't mix business with pleasure? Certainly not us at SmallBiz Sidekick, where we blend functionality with flair.

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The vibrant hummingbird from the SmallBiz Sidekick logo, a beacon of innovative and tailored website design solutions for the bustling entrepreneur

It’s time to get a partner-in-tech

Hey hey! It’s me, Carolyn, your friendly tech-decoding website designer.

I turn frustrating starter websites into smooth-running systems that work better for everyone. I’m a former cheese shop & wine bar owner that believes your brand, design + tech should work for you—not the other way around.

When not constructing seamless automations or copy-driven web design, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.

  • “Knowledge is one thing, but Carolyn has the ability to pull in what’s unique from her client, create a beautiful and functional product, and even teach how to keep it going. That’s truly special."

    Allyn Miller // Child Connection

  • Headshot of Marion & Susan Bayker of Althea Bread in Charlottesville VA

    “We are blown away by the site! You've done an incredible job. It's better than we imagined it could be. We really appreciate the time and care you took to get to know our business values. We are so grateful for the work you put into it.”

    Marion & Susan Bayker // Althea Bread

  • Headshot of Jill Abbey-Clark of CBI Forest School in Charlottesville Val

    "Our website, and to be honest, our traffic has increased beyond imagination."

    Jill Abbey-Clark // CBI Forest School

  • headshot of Daphne Spain, from 2nd Act Books in Charlottesville VA

    "Carolyn walked us through the entire process, using videos and zoom meetings, and offering support at every point. Carolyn's process for meeting our business’s needs (branding, aesthetics, functionality, etc.) was thorough. We would highly recommend to any small business owner looking to create or rebuild a website.”

    Daphne Spain // 2nd Act Books

  • Headshot of Dr. Jessica Ahoubim, of Pure Health Integrative Medicine, in Beverly Hills CA

    "Before working with Carolyn, work was extremely stressful. I was constantly worried that the work would never get done. Every other person I tried to work with just let me down over and over again. Carolyn took the stress and worry off my shoulders & made my life much easier. Carolyn honestly gave me the best experience in building my website- it was actually fun! Carolyn's system just works."

    Dr. Jessica Ahoubim // Pure Health Integrative medicine

  • Headshot of Jeannine Woods, KonMari Certified Organizing Consultant in Charlottesville VA

    "Carolyn listened well to 'get' my vision. She did a great job and it did feel like we were a team!"

    Jeannine Woods // KonMari Certified Organizing Consultant

  • Headshot of Neil Runyon of Carnegie Hill Massage in Manhattan. NY

    "Since her website went up, I've hired people, I've expanded my business footprint, and I owe it largely to the exposure that her work gave my business that hadn't previously existed. "

    Neil Runyon // Carnegie Hill Massage

  • Headshot of Tomi Bryan of Tomi Llama and Tomi Bryan Consulting

    “If you're thinking of hiring Carolyn, stop thinking and just do it. She's awesome and you won't regret it.”

    Tomi Bryan // Tomi Bryan Consulting

The LATEST ON the Blog

Showcasing a sleek website design for small business, where every element is meticulously crafted for maximum impact and user engagement.

Design is how it works

Design is how it works

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“Design is not just what it looks and feels like. Design is how it works.”

— Steve Jobs

Another stylish divider, because who says you can't mix business with pleasure? Certainly not us at SmallBiz Sidekick, where we blend functionality with flair.
a graphic of a layered circle, green, grey and white