my solopreneur toolkit

Design and Tech resources & freebies

Carolyn Leasure, a white woman with brown hair, gazes out a window, holding a cappuccino mug, reflecting the thoughtful and strategic planning behind each custom Squarespace website design for small businesses.

Let the tech work overtime
– so you don’t have to.

The vibrant hummingbird from the SmallBiz Sidekick logo, a beacon of innovative and tailored website design solutions for the bustling entrepreneur
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I've curated a collection of top-notch resources that keep my world spinning smoothly. Whether I’m on the clock or off pedaling my electric bike along the Rivanna River.

Here you’ll find everything from helpful apps to essential tools and engaging podcasts: all with my stamp of approval.
Plus freebies I've crafted just for you!

Just a heads up: Some are affiliate links, which means I might earn a commission, at no extra cost to you.

Rest assured, as your small biz navigator, I only vouch for the stuff I love and use, time and time again.

  • A black & white photo of Carolyn Leasure, Creative Director of SmallBiz Sidekick, holding a Ruth Bader Ginsburg mug and her laptop while she smiles and showcases her expertise in creative custom Squarespace web solutions with a client

    No-BS Site Playbook

    6 essentials winning websites nail.

    Look, there's approximately a bajillion things you "should" do with your website. But let's skip the fluff and focus on what actually matters.

    I've mapped out the 6 key elements that genuinely make the biggest impact.

    Check your site against these must-haves to find out what happens when websites stop being polite, and start getting real.

  • An overhead image of a Black woman working at home on the floor while her daughter works nearby, exemplifying the challenges of solopreneur life

    Wild Growth SEO Challenge

    Plant your site at the top of search.

    Five days. Five minutes per day. One clear path to getting your Squarespace site found on Google.

    Hop into my behind-the-scenes video tutorials (delivered daily to your inbox) for step-by-step wins you can implement between client calls.

    Because SEO doesn't have to eat your whole day – or your brain.

  • Black woman in mustard yellow sweater completing a workbook on brand strategy from Maypop Creative Studio

    Brand Roots Blueprint Mini-Course

    Sick of color palettes and font pairings that feel about as "you" as the sweater your MIL gave for your birthday?

    The Brand Roots Blueprint ($89) is your DIY roadmap to crafting a brand that actually feels like YOU – complete with:
    → an interactive brand archetype quiz
    → drag-and-drop vibe building tools
    → visual moodboarding masterclass
    → fill-in-the-blank messaging guidebook

    TBH, this isn't just another "pick cute colors" template. So if you're looking for grab-and-go, spend $5 elsewhere. But if you want a secret weapon to build a brand strategy that evolves with your business – you're in the right place.

    With walkthrough videos and a step-by-step process, you'll craft messaging that has right-fit clients reaching through their screens to work with the one-and-only you.

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    Launch-Your-Site Game Plan

    You know you need to launch – or relaunch –your site.

    But there are so many options! DIY, take a course, buy a template, hire a freelancer, hire an agency… who knows where to start?

    Take the 2-minute quiz and get a tailor-made answer that’s just the right fit for your stage of business, budget, skillset, and interests.

    Plus, did someone say quiz? Fun!

Small Business Resources
My business go-tos that I can’t live without!

  • ✔️ ToDoist

    Organizes my home life, personal life, & work life. If it ever went down I would have no idea what task to do next. It reduces communication in my family, and allows both the long-view and the nitty-gritty details of my time.

  • 🧠 Notion

    The actual brain of my business. And personal life. Holds my biz dashboard and is my client dashboard hub. It might seem overwhelming at first, but that’s because it is a blank slate. Want some advice or template links to get started? Email me 👋

  • 🗓️ Acuity Scheduling

    Y’all know I love Acuity for automating the booking process, making it simpler for clients to book (& rebook) appointments.

    It’s versatile, robust, and can be customized to the nines. It even increases your bookings revenue.

    (Contact me to sign up and I’ll score you 20% off your first year.)

  • 🏘️ Memberspace

    A platform that allows you to create members-only areas on your site, allowing you to easily charge (or not) for access to exclusive content. I’ve used this to create so many diverse types of gated areas for clients, and it’s so easy.

    I prefer it to Squarespace member areas because you can create unlimited memberships on every plan; it has a free level; and you can easily share the same content across multiple membership.

  • 💬 Typeform

    A one-question-at-a-time form builder that is oh-so-much-more. Beautifully designed and powerful multi-functional tool that simultaneously creates engaging content to build relationships with your audience? And can segment the results? Holy hell – sign me up.

  • 🕹️ VideoAsk

    The companion to Typeform, an “asynchronous communication tool” blah blah. What it means is the chance to create choose-your-own adventure video journeys that allow visitors to give info and connect on their own terms. What will humans think of next?

  • 🖼️ HauteStock

    When you’ve run through all of the free stock photo options, and are ready to sign up for a paid source (everyone gets to that place eventually): I love HauteStock for their elevated images. Plus they create social media guides, have workshops, and more.

  • 👩‍🎤 Canva Pro

    If you don’t know Canva, are you even a small business owner 😆
    I flip back and forth between using Adobe Express and Canva, but Canva Pro has some great benefits. (And a much better price tag!) But seriously, spring for Canva Pro. Soooo much value.

  • 💌 ConvertKit

    If you want an all-in-one solution for email marketing and a CRM, ConvertKit is my rec. It has a visual automation builder and even funnel solutions. ConvertKit is the email marketing platform I use for my biz.

  • 💌 Mailchimp

    Mailchimp is a great email marketing solution for automations, ecommerce, and integrates with so many other applications. If you plan to do any sort of automation, I recommend the Standard plan.

  • 🎥 Loom

    Use this daily to create visual walkthroughs for my clients, collaborators, and anyone I meet. It might be the biggest timesaver in my work life. No one has ever said to me, “This meeting could have been an email.”

  • 🎨 Coolors

    The online home where I save all of my color palettes. Allows you to explore web accessibility/contrast, create gradients, and more. I don’t love the palette creator but hey, to each their own!

  • 🕸️ SEOSpace

    “The Yoast of Squarespace”
    You don’t need an SEO plugin for Squarespace, but it’s handy to tell you what can be fixed if you’re DIYing. This plugin is super easy to power up your SEO if you’re comfortable diving into terminology.

  • ✍️ Termageddon

    The easiest (& least expensive) site for installing and keeping your legal pages up to date automatically. If you don’t have ecommerce or complicated terms of service, this will cover you just fine. (And YES! You need legal pages: Privacy Policy, Cookie Policy, & Terms of Service).

  • 🏦 Novo Business Banking

    Can I tell you how much I love my business banking account?
    Yes, it’s virtual - so if you need a physical location, it’s not for you.

    But it offers no-fee free checking, free wire transfers & check-sending, integration with my bookkeeping, and it automatically slots my deposits into “buckets” I set up (like, Available, Owners Share, Profits, & Taxes).

    Lastly, my account is FDIC-insured up to $250,000 via Middlesex bank.

  • 🔗 Namecheap

    If you need a domian provider, go with Namecheap: reliable, price-consistent, and have an easy-to-navigate user dashboard.

    The best part? You can create delegate access, so no need to share login credentials with your tech pros.

    Namecheap is also where all of my domains are housed!

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