Your Website Evolution Expert
Website redesign services for
life-first
business owners
Get you a site that’s better than a business card.
Your site should work 24/7 – so you don’t have to.
Turn it into a round-the-clock networking wingperson that:
attracts your right-fit client,
gets heads nodding along with on-point branding and messaging,
gives personalized ways for your audience to both stay in your universe and convert into clients,
& allows you to take a step away with automated, high-end client experience systems.
You don’t need the tech headaches and hustle culture. You need an online home that works its butt off – so you don't have to.
My EXPERTISE:
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Squarespace Website Design & Development
Your website is the hub of your business, and it is more than a business card.
It's where your message and systems unite.
I craft websites that don't just look good but have functionality to relieve your workload and speak directly to your clients.
When they land on your site, they'll know they're in the right place to build a long-term relationship.
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Client Experience & Engagement
Starting from zero every time? Struggling to create a crew of raving fans?
Let's fix that.
It's not about chatbots; it's about connection.
Send the right message to the right person at the right time by using personalized, design-forward conversational tools – from email marketing to lead gen quizzes to interactive sales pages.
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Streamlined Systems & Automation
Sounds boring, I know. And maybe like an army of robots? But here's the twist: automations are your freedom ticket.
You get to maintain a dynamic digital experience for you and your audience whether on or off the clock – AND use your brand voice 100% of the time, without sending off a dashed-off, rushed response.
Smooth operations, happy clients, and yes – more 'you' time. Let’s make the gears turn so you don't have to.
Ways to work together
Webste Wayfinder
– Done-with-you Group Program -
Build a site you finally trust – with a guide at your side
Website Wayfinder helps you launch a site you’re stoked to share – with a guide, a crew, and zero guessing about what’s next.
You don't have to hand your site off to someone – or keep white-knuckling it alone. Website Wayfinder is the done-with-you small group program where you write, build, and launch your Squarespace site with website redesign pro (that’s me!!), expert guests, and a cozy crew alongside.
After 12 weeks, you’ll have your new site launched and the know-how to update it (without breaking the effing thing).
Northstar Site Build
– starting at $4500 -
Tired of pretending your website doesn't exist?
The Northstar Site Build is a three-week, done-for-you transformation that takes your please-don't-look-at-it website and replaces with a polished brand experience.
You'll walk away with a new 6-page semi-custom Squarespace site and a refreshed brand that reflects who and where you are now – and it’s actually easy to update.
I don’t do endless timelines or surprise add-on fees. Instead, I’m talking about a flat rate, a clear deadline, and a website you're finally proud to show off.
Custom Website Redesign Services
– starting at 9K -
How your website becomes your business partner.
Custom-coded Squarespace sites can be tailored to your unique functional and design goals. But that’s just the beginning.
Every solution starts with a strategy workshop, then I build a custom website system that fits like your favorite garage band tee. We're building something beyond a basic website – seamless operations that stand out to your audience while also simplifying your life.
Now your marketing & ops systems connect through your site, drawing in your ideal audience and cultivate client bonds built to last.
I’m talking tailor-made tech magic – turning your oh noo’s into 🪄 Ta Daaaa’s.
Built to both elevate your business and simplify your life.
Want to find out more?
js-hero-timeline How the whole thing WORKS
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1 // Gather || STRATEGIZING & ONBOARDING
Maypop Creative Studio projects start with getting to know you and your goals. Because your business has evolved, and your new online home should tell that story.
On our strategy call, we map out exactly where your business is heading and what it'll take to get there.
Next up: gathering all your info and materials into one organized spot.
Feeling that familiar tech dread? Not on my watch. Your super-organized Notion dashboard and my crystal-clear video walkthroughs mean you're never going it alone.
Yes, we'll do some deep thinking about your brand and business. But instead of late-night Google spirals, you've got a guide who's been exactly where you are (and knows how to get you where you're going).
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2 // Build || DESIGN & IMPLEMENTATION
While you get back to serving your clients, I'll create something to delight your audience while working overtime for you.
No band-aid workflows or confusing setups – just beautifully branded, seamless tech.
Questions? I'm a message away.
With everything handled in onboarding, there's no back-and-forth email chaos. Just clear deadlines, and I've got everything I need to work my magic on schedule.
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3 // Review || FEEDBACK & REFINEMENTS
Our groundwork in Step 1 typically means minimal tweaks at this stage.
We make our collaboration efficient and enlightening.
With my detailed feedback guides, you'll understand the strategy behind every choice – from image placement to copy flow.
And since your time is precious, I skip unnecessary meetings. Instead, I'll send video walkthroughs that you can watch when it's convenient. Then, we use easy markup tools so you can give feedback without permanent marker.
With my experience in both the passenger and driver’s seat, I'm your partner-in-tech for the whole ride.
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4 // Launch || TESTING, ROLLOUT 🥂 & SUPPORT
Before launch, I test every button, line of code, and integration to make sure it all works exactly as it should. Then I set you up to confidently run your new digital home.
Here's how the handoff flows:
1. Watch the easy-to-follow walkthrough videos I make of your site & systems (not generic platform guides).
2. Practice updates in your private sandbox page – without fear of breaking anything.
3. Head into our wrap-up Q&A call to ensure you're comfortable with your new tech.
Then you're off and running with 2 months complimentary VIP Client Membership, with the option to upgrade to full website maintenance support for a smorgasbord of ongoing support perks.
“Our website, and to be honest, our traffic has increased beyond imagination.”
– jill abbey-clark / CBI Forest School
“People are now able to get a clear idea of what I do in my practice by simply looking at my website.”
– Dr. Jessica Ahoubim / Pure Health Integrative Medicine
“The personal attention of Carolyn was key as someone who has been a small business owner. She understands the needs clients have, and possess the skills to move their sites to a more visible, functional, and profitable place.”
– Neil Runyon / Carnegie Hill Massage
“Knowledge is one thing, but Carolyn has the ability to pull in what’s unique from her client, create a beautiful and functional product, and even teach how to keep it going. That’s truly special.”
– allyn miller / Child connection
Section Styles quote
Kind Words
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Kind Words ···
“Carolyn helped us through every process each step of the way.
We see higher traffic, more interest in our school, & we’ve streamlined work."
— Jill Abbey-Clark / CBI Forest School
Curious about working together?
Wondering how to choose which service is best for you? Or maybe how long the process takes?
About
CAROLYN
Hey hey! It’s me, Carolyn, your website evolution expert.
I turn frustrating starter websites into sexy systems that work better for everyone. I’m a former cheese shop & wine bar owner that believes your brand, design + tech should work for you – not the other way around.
When not constructing seamless automations or copy-driven web design, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.
All about a life-first business
