Build a site you finally trust – with a guide at your side.

Ooo. My favorite question!

DIY = you're alone with tutorials and blog posts, guessing if you're doing it right, and probably abandoning it by week 3. Wobbly brand foundations, getting lost in text blocks, and missing must-haves like accessibility and legal basics.

Could you do it this way? Sure! But you'd also be missing the strategy behind every decision; expert eyes on your design, copy, and SEO; and the group support + accountability that actually gets it done.

Done-with-you = you're building your site with a guide for every decision. On your own, you’ll watch my walkthroughs on strategy AND the how-to. Then we meet every week for dedicated coworking time so you can apply what you’ve just learned while getting my advice and feedback.

Throughout the program, I can pop in and look at the backend of your site at any time you need my help with minor tweaks and challenges. Plus, if you get stuck, Slack is open like a 24/7 diner, serving up hot & tasty help from me and your compatriots. 

You're doing the work (it's YOUR site, after all), but you're never guessing.

Both! Everyone starts on one of my 5 base sites, built for service providers, consultants, and coaches with strategy already baked in.

Some will be building your very first site. Others have a Frankenstein’s monster of quick fixes and add-ons that needs a more solid foundation.

If you already have a site: it stays up while you build. I cover URL redirects and the domain swap in the launch phase, so there’s no downtime and no dead links.

And yes, it’s Squarespace only. If you’re on WordPress, Showit, or Wix, you’ll build your new site on Squarespace. The technical instruction doesn’t translate across platforms, so if you want to stay where you are, this isn’t the right fit.

After 7 years building for service providers, consultants, and coaches who manage their own sites, I’ve found Squarespace hits the right balance: real design control without needing a developer every time you want to update a page. You won’t be afraid of breaking the whole thing.

Not sure it’s right for you? Let’s suss it out:

• book a free 20-minute chat

• email me

• or send me a voice note on Voxer

That’s exactly what the program is for!

“Ready” means you have established offers and some clients, and you want a site that reflects where you are now. You don’t need polished copy, brand photos, or a clear visual identity before we start. We begin with strategy and brand foundations BEFORE touching design, so you won’t need a single photo or headline until later. Erin Ollila leads a copy coaching workshop to help you write your site copy, and you don’t need to show up with polished words.

Plus, my Trail Mix prep system comes with your enrollment. It’s my content gathering and prep system, and you get over a month of prep time before we begin. The earlier you enroll, the longer you have to gather your stuff.

If you’re waiting until everything’s figured out, you’ll be waiting indefinitely.

Plan on about 1 – 2 hours a week, including the optional weekly coworking call (60 minutes, Tuesdays 12 – 1 ET). The call is dedicated time to work alongside me with my feedback and support, and the rest is the short course videos and building. It’s built to work alongside a full client load.

Listen, life happens. Calls are recorded and sent after, and the step-by-step course is there to catch up on. With a group this small, I notice when someone goes quiet, and I’ll check in.

If you need more time, you can stay in Slack + coworking for $87/month. And of course, you have forever-access to the course and your dashboard.

That said, the people who carve out the time and show up get the best results. After all, if you had 40 hours to spend on your site at once, wouldn’t it be done by now?

The timeline was built this way because I've seen what happens when people try to rush a website build: they cut corners, skip strategy, and end up with a site they're redoing in a year.

12 weeks gives you time to think, run your business, AND build something strategic. We’re covering brand foundations, keywords, copywriting, design, SEO, and launch prep. That’s a lot, and it deserves breathing room.

By the end, you’ll have a complete, live site – not a half-finished draft you keep meaning to finish.

Want to go faster? Sure! When you enroll, you get everything immediately. I recommend doing the modules week-by-week, but if you want to dive in, go for it.

Yup, you probably could.

The problem isn't capability – it's that every time you try, the whole weekend disappears and the site is still half-finished.

Website Wayfinder is for people who want to do this themselves, with a guide, a structure, and a group who actually shows up and works on it with you.

Heard, and fair.

Most site investments fall short because nobody did the strategy work first, so the site looked better but didn’t function any differently.

Website Wayfinder is strategy-first. Before you touch a design block, you’ve mapped your user journey, clarified your brand direction, and identified what your site needs to do. The build follows the strategy. That’s not how most site projects work, and it’s the difference.

With 15 people max, you’re not lost in a sea of 200. You get a TON of my attention. The weekly coworking call includes a breakout room where I answer your questions and give live feedback on your actual site, and I’m in Slack between calls and can get into your back end.

The call is also real dedicated time on your calendar. If you want even more one-on-one help, you get. a preferred rate on additional strategy calls ($225) and Design Days ($975 full / $500 half) . A Design Implementation Day comes with paying in full!

If you’re still thinking “nah, this is too much work for me”: I recommend checking out my done-for-you Northstar Site Build.

Not much!

You’ll need a Squarespace Business plan (I get you 20% off your first year 🥳), the free versions of Notion, Slack, and Zoom, and a login for the course.

You don’t need to be an expert at any of them. Squarespace is beginner-friendly, especially with a guide. I’ll show you exactly what to click and why, and how to find every setting you’ll need. If tech takes you a bit longer, you may need to set aside a bit more time than others.

By the end, you’ll understand WHY your site is set up the way it is, and HOW to keep it up to date – and that’s the difference between feeling lost and feeling confident.

The program is $1,980, paid in full or in 3 monthly payments of $660, with the first due at enrollment. If you pay in full, you get a bonus VIP Design Day with me.

Because you receive all materials immediately after purchase and the program is limited in participants, refunds are not available. If your circumstances change after signing up, email me and I’ll see what other options we have.

But if you're unsure whether this is right for you, book a free 20-min chat before you commit – I'd rather you be certain than regret it.

Nope! You have a live website and the skills to maintain it, plus course access and your Notion Dashboard.

If you want me in your corner a while longer, you can stay in on a monthly basis for $87/month (weekly coworking + Slack), for as short or as long as you’d like.

And sure, it’s great for those who need more time to finish – but also ideal if you want a website pro in your back pocket as your business keeps growing.

A complete, live Squarespace website with a homepage, about, services, and contact page, plus other pages based on your business needs.

It’s built on a conversion-focused base site, written in your voice, optimized for search and mobile, accessible, and set up with legal pages and analytics.

You’ll have forever-access to my course (which means you’ll get updates!) and your Notion Dashboard.

Most importantly, you’ll leave knowing how to update your site yourself without hiring anyone, because you’ll understand the how and the why.

And I’d love to answer them for you.

You can reach me three ways:

• Book a free 20-min fit-check call

• Hit me up on Voxer

• Email me and ask away!