How I use AI at Maypop Creative Studio
Last updated: March 12 2026
AI is everywhere right now. And if you're anything like most of my clients, you've probably got some feelings about it.
So let me be upfront: when you work with me, you're working with a human.
AI doesn't make your design decisions, write your tech strategy, or hop on Zoom calls with you. I do.
That said, I do use AI tools in specific ways to support our work together.
Not as a replacement for my brain, but as a supplement to it. Clause is basically my speedy research assistant that's great at grunt work – but has zero taste and can't make a strategic decision to save its life 😉
What I do use AI for
These are the behind-the-scenes tasks where AI helps me work more efficiently, so I can spend more time on the things that actually move the needle for your project.
Recording and summarizing our calls
I use a dedicated tool to record and transcribe our calls so I don't miss anything important. (You will say something offhand that becomes a cornerstone of your site build. Happens every time.) The tool creates a summary and action items; I review everything.
Brainstorming & Research
I'll sometimes bounce ideas off AI the same way I'd Google something or scroll Pinterest for inspiration. It's a starting point, not the final answer. Every idea gets filtered through strategy before it goes anywhere near your project.
Competitor Analysis
When researching your competitive landscape, AI helps me organize what I'm seeing – patterns in messaging, positioning gaps, structural trends. The analysis and recommendations come from me.
Copy Support
I may use AI to outline copy structure, draft placeholder headlines, clean up sections of text, or generate calls to action. I don't copy-paste AI output onto your site – or mine! I use it as a springboard, then rewrite until it’s right.
Code Troubleshooting
When I hit a tricky code situation – a Squarespace quirk, a CSS puzzle – I may use AI to help troubleshoot or write snippets. Everything gets tested. Your site won't have untested code on it just because a robot suggested it.
Synthesizing Market Research
If working with voice-of-customer data or anonymized market research, AI helps me sort through the raw material and spot patterns. All data stays anonymized, and the strategic insights are mine.
Alt Text Generation
Accessibility matters but writing alt text is tedious AF. I wrote a custom script for Zapier + AI to help me draft descriptive alt text for your images, which I review and edit before anything goes live.
Checking my own Work
I sometimes use AI for proofreading, catching inconsistencies, or flagging issues. I also sometimes ask it to review my writing to ensure that it will make sense to other people. It’s a second set of eyes that are more detailed than mine – and I still make the final call.
Third-party tools
Some of the software I use (Squarespace, Notion, Slack, Fathom, and others) has AI features built in that I can't fully remove or control. I may not be actively using those features, but they exist in the background.
AI on your end
AI can be a useful tool for you, too – of course! Here are some ways it might help your process, and a few places where I ask you to skip it when we’re working together:
Go for it:
Use AI for brainstorming.
Stuck on what to name a new offer? Need content topic ideas? Trying to figure out what keywords relate to your work? AI is a solid brainstorming tool for generating ideas and possibilities.
Use AI to spot patterns in your own data.
Got a pile of testimonials? Feed them in and ask what themes come up – you might be surprised by the consistent change your clients describe. Same goes for anonymized market research or survey responses. AI is great at pulling patterns out of messy data so you can see what your audience actually wants.
Use AI to help with copywriting – with caution.
AI can be a helpful starting point for drafting ideas, headlines, or rough copy. A messy first draft is way more useful to both of us than a blank Google Doc. Just know that AI often can't match the deep, intentional, personalized strategy of a human copywriter – so use it as a springboard, not the finished product. (And don't let it strip out your personality. That's the good stuff.)
Please don’t:
Use AI for actual keyword research.
It's fine for brainstorming keyword ideas based on what you do, but AI doesn't have access to real-time search data. For actual keyword research with volume, competition, and trends, you need dedicated tools.
Feed your design proofs into AI for feedback.
AI doesn't know about the strategic decisions behind your design – the user journey we mapped, the positioning we built, the intentional choices we made together. It'll give you generic, context-free critiques that create more confusion than clarity. Your honest gut reaction in your own words? Infinitely more useful.
Use AI to fill out my questionnaires or intake forms.
I need your voice, your thoughts, your unfiltered perspective. Nobody describes your business better than you.
This policy will change
AI tools are changing fast, and so is how I use them. I will review this policy regularly and update it when my process shifts. Questions? Get in touch.