Is Squarespace Good for Small Business? An Honest Review
Decisions, decisions. You're diving into the digital deep end, and the water's crowded with website builders to choose from. Is Squarespace good for small business? Is Wix or WordPress better?
As a business owner and website designer, I’ve built and managed sites across multiple platforms, including WordPress, Wix, Kajabi, and Squarespace. And I’m here to give you the lowdown so you can make the best decision for your business.
In this article, I’ll break down whether Squarespace is good for small business owners, including its pros, cons, and pricing. We’ll also look at how it compares to WordPress and Wix, so you can make a confident decision that fits your business now and where it’s headed.
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Benefits of Squarespace for Small Business
Squarespace is the Goldilocks of website builders for many small business owners. It has a just-right balance of ease of use and functionality without the overwhelm.
Let’s dive into the biggest benefits of using Squarespace for small business owners.
Easy to use
Squarespace’s drag-and-drop simplicity makes you feel like a web design wizard on day one. You don’t need to know how to code or manage complex settings, and most updates are straightforward and fast – perfect for the busy business owner.
Even if you hire a designer to build your site, it’s easy for you to maintain and update it as your business evolves. Adding new pages, editing content, and publishing blog articles is much more straightforward than many other website platforms.
Squarespace is also a SaaS platform, so everything is managed in-house, which means even less on your plate. There are no plugins to update or compatibility issues to monitor, and updates happen automatically.
Brand consistency
Squarespace helps you stay on-brand without boxing you in. The Site Styles panel lets you set fonts, colors, and spacing site-wide, acting as guardrails rather than restrictions.
This feature helps you keep your site polished and cohesive while still giving you the flexibility to change things up as you’d like.
Built-in security
Website security can feel overwhelming, especially if you’re not technical. Fortunately, Squarespace handles this for you with built-in security that protects your site, your customers’ data, and your payments – without extra setup or third-party plugins.
Security features include:
SSL certificates - Protect site data and build trust with visitors
Secure payment gateways - Keep transactions safe from checkout to confirmation
DDoS protection - Helps prevent traffic-based attacks and downtime
User permissions - Control who can access and edit different parts of your site
Automatic backups - Protect your content without manual setup
Seamless integrations
One of my fav benefits of Squarespace for small business is how easily it connects your tools in one place. A digital home for all of your business systems to live together under one roof? Yes please.
Setting your site up with integrations doesn’t just make life easier for you – it also creates a better experience for your clients.
Squarespace integration options include:
Acuity Scheduling - Let clients book and pay without back-and-forth emails
Google Analytics & Search Console - Track website traffic and performance so you can make informed marketing decisions
Email platforms and CRMs – Connect tools like Mailchimp to manage leads and campaigns
Online courses - Create and sell courses directly through your Squarespace site
your digital lifeline
SEO-friendly features
Contrary to some beliefs, Squarespace sites can rank as effectively as those built on other platforms, like WordPress. I’ve found that Squarespace is built with SEO best practices in mind, making it totally doable to create an effective website marketing strategy.
Squarespace’s SEO features include:
Clean site structure - Clean HTML, automatic tagging, and XML sitemaps help search engines easily understand your site
Custom page titles & meta descriptions - Easily edit page titles and descriptions directly in Squarespace, which helps you control how your pages appear in search results
SEO-friendly headings & URLs - Create a clear site structure that supports a good user experience and rankings
Content creation - Every Squarespace plans includes the option to publish blog posts and case studies to keep content fresh for Google and AI search tools while some website platforms require an upgraded plan for blogging
Mobile-ready templates - Ensure your site works well for users on all devices with automatic mobile optimization and the ability to fine-tune as needed
Local SEO support – Integrate maps, location details, and directory listings to help local customers find your business
Customer support & resources
Helpful support and resources are key when you’re wearing a billion hats as a business owner.
Squarespace has an extensive help library with guides and videos, perfect for DIYers looking to learn the ropes or troubleshoot on the fly. Whether you're a visual learner or prefer step-by-step instructions, they've got you covered for your small business website.
Squarespace also offers customer support, which tends to be most effective when a Circle Member contacts them on your behalf. Circle Members are verified professionals, like designers (me!), who build sites on the platform and receive priority responses — making it easier to get clearer, faster help when needed.
SHOULD YOU DIY OR PHONE–A–FRIEND?
Take the free quiz to figure out if you should design your own site, get a pro, or something in between – based on your biz level, budget, and interests!
Scales with growing businesses
Squarespace can grow with your business – no new pants required. When you start with Squarespace for small business, you can use what makes sense now and expand as your business evolves.
More traffic and sales? Squarespace’s flexible plans and features can support growth without requiring a full redesign or platform change. If you add or refine your offers or shift your marketing strategy, your site can adapt right along with it.
Cons of Squarespace for Small Business
Squarespace works well for many small businesses, but no platform is perfect. The key is making sure its limits don’t conflict with where your business is headed.
E-commerce basics
Squarespace is a solid choice for small shops and service-based businesses selling a focused set of products or offerings. If your business relies on a very large inventory or advanced fulfillment systems, you may eventually want a platform built specifically for complex e-commerce.
Traffic capacity
For most small businesses, Squarespace handles traffic just fine. If you expect very high volumes of visitors or sudden traffic spikes, a platform with dedicated hosting or advanced performance controls may offer more flexibility.
Cost considerations
Squarespace includes hosting, security, and design tools in one monthly cost, which works well for many businesses. If you’re starting with a very limited budget and just need a basic online presence, lower-cost or free platforms can be a temporary alternative.
Customization limits
Squarespace works best when your needs fall within a clear, streamlined structure. Businesses that require multilingual sites, complex databases, custom workflows, or industry-specific integrations may need a more specialized platform.
Squarespace Pricing for Small Business
Squarespace costs $16 to $99 per month when paid annually, or $25 to $139 per month when paid monthly.
The four main plans are Basic, Core, Plus, and Advanced. Each plan includes customizable templates and supports selling products or services.
Most small businesses choose the Core or Plus plans. These offer stronger analytics and selling tools, plus the ability to add sidewide code injection needed for some customizations.
The Advanced plan works best for high-volume e-commerce or subscription-based businesses. It includes lower transaction fees and expanded commerce features.
WordPress vs Wix vs Squarespace
Small business owners are often torn between WordPress, Wix, and Squarespace. This comparison breaks down the key differences so you can see which one best fits what you’re looking for.
WordPress
Extremely customizable (might need to phone a friend or developer)
Requires plugins for most features and search engine optimization tools, which often need updates
Best suited for custom or developer-supported sites
Wix
Easy to create a quick site, but templates are difficult to change later
Limited design options and flexibility
Works well for short-term or very basic needs
Squarespace
Easy to create and maintain your site
Integrations for all-in-one capabilities
Perfect for most small business owners
My Honest Squarespace Review
There’s a reason I only work with Squarespace sites now – it’s my favorite website builder for service providers, coaches, and solopreneurs.
I find Squarespace to be the most user-friendly platform for small business owners who need a well-designed, straightforward, and functional website. It offers the best balance of design freedom and guardrails of any platform I’ve worked with, making it easy to maintain site-wide consistency while still allowing flexibility through its drag-and-drop builder. It’s equipped with all the essentials, with no need for extra add-ons.
The learning resources and guides are incredibly helpful for DIYers. And the 24/7 support for Circle Members makes life even easier when you run into issues.
While Squarespace is perfect for most solopreneurs, small business owners, and service providers, it might not be the best fit if you have complex e-commerce needs.
Is Squarespace good for small business? FAQs
Is Squarespace worth it for small business?
Squarespace is worth it for small business owners who want a streamlined, professional website that will scale with you. It offers built-in tools and integrations, flexible design features, and low maintenance to save you time and reduce stress.
What are the downsides of using Squarespace?
Squarespace might not be the best platform if you need complex e-commerce or extreme customization. It can also feel pricey for new business owners with very tight budgets.
Do professionals use Squarespace?
Many professionals, including service providers, small business owners, and solopreneurs use Squarespace. As a website designer, I’ve designed Squarespace sites for therapists, marketing experts, wellness brands, podcasters, coaches, and more.
Is Squarespace still good in 2026?
Squarespace continues to be one of the strongest website platforms for business owners in 2026. Its focus on design, built-in security, and usability sets it apart as more businesses prioritize a professional online presence.
Is Squarespace good for small business? Conclusion
Squarespace offers the ideal balance of ease, design, and functionality. It works well for growing businesses that want fewer technical headaches – isn’t this all of us?
Ready to create a Squarespace website that shows off your business the way it deserves? Explore my done-for-you offers or get guided support through Website Wayfinder, so we can finally get your website working for you.
