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Squarespace & Small Business blog

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Ready to get more done while doing less?

You already know just a pretty-looking website doesn’t do squat for small business.

Revolving around your Squarespace website hub is strategic design, brand messaging, lead generation, business growth strategies, and systems that actually work for your business. When employed with precision, they can streamline your workload and keep your business running while you take the weekend off.

I believe in crafting site messaging and systems that work harder so you can nix overwhelm, attract & engage new-found fans, and get back to doing what you actually like. Let’s get into it:

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Categories:

Brand Alchemy, Client Magnetism Carolyn Leasure | Maypop Creative Studio Brand Alchemy, Client Magnetism Carolyn Leasure | Maypop Creative Studio

Why Brand Tone and Voice Matter More Than Your Color Palette

Your brand is more than beautiful color palette or a unique fonts. Your visual and written messaging is actually a system. It’s the consistent way you communicate who you are and what you do.

And this vibe should make your business instantly recognizable, whether someone sees you on Instagram, a landing page, your website, or in their inbox.

How? Keep reading.

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Client Magnetism, Brand Alchemy, Systems That Sing, Business Unplugged Carolyn Leasure | Maypop Creative Studio Client Magnetism, Brand Alchemy, Systems That Sing, Business Unplugged Carolyn Leasure | Maypop Creative Studio

4 Ways To Ditch The Feed: Marketing Without Social Media

“I hate social media but I need it for business.” In a world dominated by viral cat videos, cringe-worthy dances, and endless scrolling, marketing without social media seems like a pipe dream. But what if you can grow your business off the 9x9 grid?

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About
Carolyn

The vibrant hummingbird from the SmallBiz Sidekick logo, a beacon of innovative and tailored website design solutions for the bustling entrepreneur

Hey hey! It’s me, your friendly Website Evolution Expert.

Using Squarespace websites combined with tech integrations, I work with solopreneurs who are burnt out from doing everything themselves – and are ready for their online presence to start working for them rather than the other way around.

When not constructing seamless automations or copy-driven web design, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.

All about a life-first business

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