Average Cost for Website Redesign (2025 Pricing Guide)
The average cost for website redesign can range from a few hundred dollars to well over $10,000. Overwhelming AF, right? But it also means there’s a solution for almost every budget.
Every site is different, and as a designer who builds Squarespace sites for small businesses, service providers, and coaches, I know a redesign isn’t just about aesthetics. It’s about creating a site that actually works for your goals – improving usability, building trust with visitors, and helping your business grow while giving you back your sanity.
This guide breaks down the key factors that affect website redesign pricing, what you can expect to pay, and how to plan for a project that fits your goals and budget.
Table of Contents -
Factors That Influence Website Redesign Cost
Several key factors affect the cost of website redesign. Knowing these ahead of time helps you plan without surprises – and keeps the final investment from being a total mystery.
Size of Your Website
The more pages your site has, the more time is required for a redesign, and the higher the investment. Small sites with 4 to 8 pages are quicker and more budget-friendly, while larger sites with 15+ pages cost more but give you room to showcase more content, features, and personality.
Complexity of Design Changes
Simple refreshes like updating colors, fonts, and minor layouts for existing branding are quicker and more budget-friendly. Redesigns that update branding, layout, copy, and may include new pages or custom layouts require more time and investment. A fully custom site takes the most time and budget, with advanced features and a completely new design.
Not all designers offer this range, as some only take on fully custom projects or don’t include copy, branding, or SEO. However, my services meet you where you are, so you can get exactly what your business needs.
Experience and Rates of the Professionals You Hire
A newer freelancer might charge $50/hour, while experienced designers or agencies often charge $100 to $200+ per hour. Many professionals also offer flat-rate packages, so you’re not just paying for hours – you’re investing in expertise that turns your site into a strategic business tool, not just an online brochure.
Geographic Location of Your Designer or Agency
Where your designer is based can affect pricing. U.S.-based designers typically charge more than someone in another country with a lower cost of living. This isn’t necessarily better or worse – just different economics.
Additional Features or Integrations
Adding tools like booking systems, lead generation, email marketing, and custom integrations will increase your website redesign cost. However, these features make your site more than just a pretty business card. They help your website do the heavy lifting by qualifying leads, building trust, and handling client interactions so you can spend time serving clients and growing your business.
Typical Website Redesign Pricing
So what can you actually expect for website redesign costs? Here’s a general range depending on the scope:
DIY refresh - $0 to $1000 for a purchased template, external plugins, or hourly help
Professional refresh - $1000 to $5,000 for style changes and light updates
Content updates - $50–$1,000+ per page for copywriting or new content
Technical improvements - $50 to $150 per hour, total varies
Full redesign package - $3,000 to $10,000+ for design, content, and functionality updates
Budgeting for Your Website Redesign
Before you start a website redesign, think of your budget like planning a bomb vacation. With the right steps, it becomes doable, and you can pick the package that’s just right for you.
Define your goals - Do you need a full or simple redesign or just a quick refresh? Knowing this helps you keep both your budget and your project on track while choosing the right package for your needs.
Be realistic about price points - A $2,500 budget might cover a streamlined refresh, while $9,000+ opens the door to a full custom design with advanced features. This gives you an idea of what you can get at various rates.
Think of it as an investment - A professional redesign can improve user experience, strengthen your brand, and boost conversions. While there’s an upfront cost, the right redesign can pay off in increased leads and sales over time.
Consider payment options - Many designers offer payment plans, letting you spread the cost over time. This can make a bigger redesign feel more doable without spending your budget all at once. For example, I split smaller refreshes and semi-custom sites into two payments and larger custom projects into three installments.
What’s Included in a Website Redesign
When you hire a designer, your redesign isn’t just about looking pretty. It’s about making your site work better for your business and your visitors.
Most redesign projects start with core updates every site needs, with optional features that can expand functionality and impact.
Core Design and Functionality
Think of this as the foundation that makes your site easy to use and enjoyable to explore. Most redesigns include:
Updated layouts, colors, fonts, and branding
Improved site structure and navigation
Mobile responsiveness and performance optimizations
Optional Add-Ons and Features
These extras are like cherry-on-top upgrades that can make your site even more effective at converting visitors into clients:
E-commerce setup or online store features
Booking tools or client scheduling integrations
Advanced SEO improvements
Marketing platform integrations (email, CRM, analytics)
Lead Generation tools
Squarespace Website Redesign Services & Packages
At Maypop Creative Studio, I offer a range of Squarespace redesign packages to fit different needs and budgets. Whether you want a quick refresh or a fully custom site, each option is designed to create a website that works for you 24/7 so you don’t have to.
Spruce-Up Sprint ($2,450) - Give your existing Squarespace site a smooth refresh. Update layouts, colors, and branding to make your site feel polished and client-ready – no full rebuild needed. This package is quick, targeted, and designed to attract your right-fit clients.
Northstar Site Solution ($4,500) - This two-week transformation turns your scrappy starter site into a polished, semi-custom Squarespace experience. This includes a new 6-page site design from one of my conversion-oriented, beautiful Squarespace templates, brand design, SEO-friendly copy that sounds like you, and an easy-to-manage website.
Custom Build ($9,000+) - Get a fully custom Squarespace site built for your unique business needs. Advanced features like opt-ins, quiz lead generation, memberships, and video testimonials help your site show up and stand out to help you meet your business goals.
Not sure what your site needs next? This free quiz helps you map out the best redesign or refresh plan:
How to Choose the Right Website Redesign Package
Choosing the right website redesign package sets your project up for success and ensures you get the results you want.
Start by clarifying your must-haves versus nice-to-haves. Knowing what you absolutely need and what you’d like to have helps you match your goals and budget to the right service level.
Then, decide between a refresh or a full redesign. A refresh might be enough if your branding is solid and you only need minimal updates. A complete redesign is best if your site feels outdated, lacks functionality, or isn’t converting visitors into clients.
From there, you can choose between a semi-custom redesign, which is ideal if budget and timeline are considerations, or a fully custom build for more complex needs. With each of these, I start with a strategy session so we can determine what you truly need.
Average Cost for Website Redesign: FAQs
Is it worth hiring out for website redesign?
Hiring out for website design can be worth it because it saves you time and eliminates the guesswork DIY often requires. Professionals handle design, SEO, and usability at a higher level, so your site looks polished and works for your business. If your goal is to stop playing small and create a website that reflects your brand and generates leads, bringing in a pro is often the best move.
How much does a full website redesign cost?
Most full redesigns cost between $2,000 and $10,000+, depending on scope, features, and designer experience.
How long does it typically take to redesign a website?
A website redesign can take anywhere from a few weeks to a few months. If you’re doing a simple refresh, expect a turnaround of 2 to 4 weeks. Complete redesigns with advanced features often take 10 to 12 weeks.
How often should a website be redesigned?
Many sites benefit from a redesign every 3 to 5 years, or sooner if your branding, functionality, or tech needs a change. Slow load times, confusing navigation, or a design that doesn’t reflect your brand are all signs it’s time for a refresh.
Before a redesign, it's best to take time to map out your long-term business and website goals, which you can do in a strategy session with a designer. With this, you may find that your site only needs minor updates or a refresh rather than a complete redesign.
Average Cost for Website Redesign: Conclusion
The cost of a website redesign depends on your site size, design complexity, and any added features. With the right package and planning, you can confidently move forward knowing your investment will help you stand out from competitors, build trust with potential clients, and achieve your business goals.
If you’re ready to explore Squarespace redesign options, take the free website evolution quiz to find your best-fit package. It’s a quick way to see which level of service fits your goals and budget.
