14-week Guided small-Group Website Build
Step by step to the website you've been waiting for.
Build, write, and launch a client-ready site – without the tech confusion or decision fatigue.
This isn’t another course you’ll abandon midway through. Not a massive program without individual attention, either.
It’s a guided journey: part archaeology expedition, part creative trek, part "finally getting this off your damn plate." You won’t be wandering alone anymore – because you’ll be following a mapped route with a crew and a compass.
Wanna launch before the next Love is Blind season drops? 👩🎤
Get Your Site Sorted
When DIY feels more like SOS
You’ve outgrown your starter site — and you know it.
What once “worked for now” has turned into a tangled mess of tech, half-finished pages, and past-you design choices that no longer match the business you’ve built.
You’ve spent enough late nights Googling, tweaking graphics, and convincing yourself you should be able to figure it out. The truth is, you’ve done enough solo.
It’s time for a fresh start. You’re ready for real structure, expert guidance, and confidence that comes from finally understanding your site — not just patching it.
Your site, done right – together
Website Wayfinder
Website Wayfinder is a guided, small-group program for service pros, solopreneurs, and coaches. You’ll write, build, and launch client-ready Squarespace site together with a crew who gets it.
Step by step. Strategy first.
And with the kind of calm, co-creative support that makes every decision feel clear and grounded.
By the end, you won’t just have a gorgeous, strategic site you’re proud to show off — you’ll have the confidence and know-how to manage it with ease. And maybe even enjoy the process. (Wiiild)
The Framework
14 Weeks, Start-to-Finish | Feb 10–May 10
1. Strategy Foundations (Weeks 1 – 3)
Lay the groundwork – setup, brand clarity, and user journey mapping that gives your site direction before design ever starts.
2. Content + Design (Weeks 4 – 12)
Write the words, fill the pages, build your site. Step-by-step support from copy through visual design, with optional blog or portfolio setup.
3. Launch Essentials (Weeks 10 & 13 – 14)
SEO, accessibility, integrations, and final launch prep – from legal docs to redirects to analytics – all dialed in before you hit “publish.”
Custom Squarespace Templates
Choose from three trail-tested templates I’ve built for service providers and coaches — the same ones I’ve refined across dozens of client sites for clarity, user journey, and conversion.
Brand Roots Blueprint
Your built-in brand strategy foundation.
We’ll dig into messaging, visuals, and positioning before you ever touch a design block, so your site looks good and makes sense.
Live Weekly Build Calls
Each of our 14 (optional) live sessions are designed to minimize homework.
We’ll blend training, co-working, and feedback — no info overload, just steady, structured progress.
24/7 Private Slack Community
A place to ask questions, celebrate your wins, and find community feedback & support.
And in case you need more time, Slack stays open for six weeks after for post-launch support and accountability.
Investment
Beta program offer
10 spots available
$2900 $1740 or 3 payments of $580
Our Beta Cohort sets off on Feb 17, 2026 for 14 weeks.
When the full program opens later in the year, enrollment price and cohort will almost double – so if you’ve been waiting for the right moment to finally get your site done right, this is it.
Waitlist Bonus!
🎁 Enroll from the waitlist to score a Site Review of your current website.
I’ll personally create a Loom review what’s working, what’s confusing, and where you’re losing clicks before the program even starts.
Plus, more waitlist bonuses when you join… 👀
From stuck to launched – with support that keeps you moving.
Wanna check my work? Scroll to view Full Pages
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Meet your Navigator
Hey hey! It’s me, Carolyn, your Website Evolution Expert.
I turn scrappy starter sites into sexy, strategic systems that work 24/7. I’m a former cheese shop & wine bar owner that believes your online home should work for you – not the other way around. Because a strategically-crafted site means more time for… well, whatever you want!
When not building seamless websites and crafting small business branding, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.
Understand your site.
Grow your business.
You’ll walk away with a complete, 6-plus+ page Squarespace website that is beautiful, fully aligned with your business, and connects with your people – plus the design know-how and tech confidence to keep it running smoothly.
The real win?
That “I don’t have to figure this out alone anymore” relief from building your site with structure, support, and strategy baked in at the jump.
Join the waitlist: