Build a site you can’t wait to share – with a guide at your side.

Ooo. My favorite question!

DIY = you're alone with tutorials and blog posts, guessing if you're doing it right, and probably abandoning it by week 3. Missing brand foundations, effective copy, and must-haves like accessibility and legal basics.

Could you do it this way? Sure! But you'd also be missing the strategy behind every decision; expert eyes on your design, copy, and SEO; and the group support + accountability that actually gets it done.

Done-with-you = you're building your site with a guide for every decision. Every week I teach the strategy AND show you the how-to. Then we have an  hour of off-screen implementation time so you can apply what you’ve just learned, and we all come back for real-time feedback on your actual site – not some hypothetical example.

Throughout the program, I can pop in and look at the backend of your site at any time you need my help with minor tweaks and challenges. Plus, if you get stuck, Slack is open like a 24/7 diner, serving up hot & tasty help from me and your compatriots. 

You're doing the work (it's YOUR site, after all), but you're never guessing.

Both! Some people are gonna start fresh with their very first site. Others have a site that's become Frankenstein’s monster of quick fixes & add-ons.

Most people joining will probably have a site that's become... a lot. Too many band-aid fixes. Too much duct tape. Sites that need to be scrapped and rebuilt on a more solid foundation.

So: everyone starts by picking one of my conversion-focused internal Squarespace templates – ones built with website strategy baked in.

If you already have a site, I’ll be going over URL mapping and domain swaps in our last module. Your site isn’t down while you’re building, and it’s a painless swap when you launch.

Not sure if you're ready for a full rebuild? Schedule a Vibe Check call – happy to chat about what makes sense for you.

That's exactly what the first few weeks are for!

We start with strategy and brand foundations BEFORE touching design. You'll work through your brand bio, visual direction, and site goals before you need a single photo or headline.

And our guest copywriting expert Erin Ollila joins for three weeks specifically to help you write your site copy. You don't need to show up with polished words – we build them together.

That said – if you want a head start, grab Trail Mix. It's designed to set the foundations for everything we're doing, so you can move faster once we begin.

You can get it for free if you join Website Wayfinder before August 14th!

The optional live calls are 2 hours each week (15 min training, 75 min co-working, 25 min feedback). If you’ve watched the short prep videos, you’ll show up and actually build during those calls.

Outside of calls, plan for 1ish hours of work on your own, depending on the week and how prepped you are for a website build (ahem ahem Trail Mix). 

Some weeks will be lighter (like SEO settings), some heavier (like blog & portfolios). But the bulk of the work happens together.

Good question! And yes. Squarespace is genuinely beginner-friendly – especially with a guide.

If you’ve tried Squarespace on your own before, you may have hit a few snags. 

In Website Wayfinder, we go step by step – with me showing you exactly what to click and why. Plus, you've got Slack access to ask questions anytime. "Hey, where do I find this setting?" is a completely valid question. No judgment, ever.

If tech takes you a bit longer, you may need to devote more time outside of our sessions (like, 2 hours instead of 1).

By the end, you won't just know how to use Squarespace – you'll understand WHY your site is set up the way it is. That's the difference between feeling lost and feeling confident.

Not much. The only paid platform you’ll need is a Squarespace Business site (and working with me gets you 20% off your first year!)

Otherwise, we’ll use the free version of Notion, Slack, and Zoom.

You don’t need to be an expert at any of them. I’ll give you all the info you need.

Website Wayfinder is built on Squarespace, and all training, templates, and live feedback are Squarespace-specific.

For most service providers, consultants, and coaches, Squarespace hits the right balance: real design control without needing a developer every time you want to update a page. It's not the flashiest platform – it's the one you'll actually maintain.

If you're on WordPress, Showit, or another platform and want to stay there, this isn't the right fit. The technical instruction doesn't translate across platforms.

If you're currently on something else and open to migrating: yes, we cover domain transfers and URL redirects in the program. Your current site stays live while you build, and the swap is covered.

If you want to know more abut figuring out if Squarespace is the right fit, have I got a blog post for you.

Listen, I get it. Life happens.

You can fall behind. But I won't lose you.

Your dashboard comes complete with prep training, plus all teaching and feedback portions are recorded and sent out after each call. If you miss a week, you can catch up on your own time. You're not permanently stuck behind if you need to miss one.

With only 15 people, I know who's showing up and who's gone quiet. If you disappear for a bit, I'll check in. And when you're ready to come back, I’ll help you pick up right where you left off and catch up (even if you need the extra 6 Slack weeks to get ‘er done).

That said: the structure is the point.

The people who carve out the time and show up live get the best results. After all – if you had 40 hours to spend on your site at once, wouldn't it be done by now?

I've been doing this for 6+ years and for dozens upon dozens of clients. Caving out dedicated time for 2ish hours a week is the #1 way you will finally have a professional site – and actually get it done.

Oh, I hear this ALL the time. Here's why Wayfinder is different:

→ Small group (15 people max) – you're not lost in a sea of 200 people. You get a TON of my dedicated attention.
→ Accountability, accountability, accountability – When you have dedicated time on your calendar with a pro, you how up and do the work. Training, work, feedback, all in one session – we build together.
→ 24/7 Slack access – your questions get answered pretty quickly. Plus, Slack stays open for an extra 6 weeks.
→ 14 weeks of breathing room – plus two extra weeks in there to catch up. This isn't a frantic sprint. We’re moving intentionally slowly to make considered decisions.

Heard, and fair. Most site investments fail not because the designer did bad work but because nobody did the strategy work first – so the site looked better but didn't function differently.

Website Wayfinder is strategy-first. Before you touch a template, you've mapped your user journey, clarified your brand direction, and identified what your site actually needs to do. The build follows the strategy. That's not how most site projects work, and it's the difference.

A complete, live Squarespace website with on-brand homepage, about, services, contact, and a bunch of other pages based on business needs. Built on a conversion-focused template, optimized for search and mobile viewing, accessible, with legal pages and analytics set up.

And the ability to update it yourself. You'll understand how your site works – not just the how, but the why – so updates down the road are less scary.

Wait til I tell you it’s actually 16, when you account for the two weeks for catch-up. Ha!

Kidding, kidding, Look it’s because I've seen what happens when people try to rush a website build: they cut corners, skip strategy, and end up with a site they're redoing in a year.

My timeline gives you space to think, run your business, AND build something strategic. We're covering brand foundations, copywriting, design, SEO, and launch prep. That's a lot – and it deserves breathing room.

By the end, you'll have a complete, live site. Not a half-finished draft you keep meaning to finish.

Yup, you probably could.

The problem isn't capability – it's that every time you try, the whole weekend disappears and the site is still half-finished. Website Wayfinder is for people who want to do this themselves, with a guide, a structure, and a group who actually shows up and works on it with you.

Yep! You can split it into 4 monthly payments.

If you pay in full, you get a bonus VIP Implementation Day with me – which you can use anytime to have me do stuff for you.

If you write me to cancel in between purchasing and receiving your program materials, sure. After that, I can’t offer refunds.

But if you're unsure whether this is right for you, book a free 20-min chat before you commit – I'd rather you be certain than regret it.

Your Slack access stays open for 6 weeks after we wrap, and we even have a final session on the books that day to show off your site.

And because you'll understand the WHY behind your site (not just the how), you'll be equipped to make updates yourself as your business evolves. That's the whole point.

Email me and ask away!