Website Design for Coaches: a powerful client magnet
Child Connection
Scope of Work:
Web Design & Development
Brand Strategy & Design
Quiz Funnel Opt-In & Webinar
SEO Attraction Strategy
Email Marketing Set-Up
Brand Vibe:
welcoming
modern
serene
professional
From disjointed DIY site to polished professional platform in just weeks
Child Connection's founder Allyn Miller knew she was a badass certified parent coach, but her 4-year old DIY website wasn't reflecting that expertise.
After the constant cycle of patchwork updates and an existential brand crisis, she needed a cohesive online presence that would position her as the go-to expert for nervous system education for conscious parents.
Using specialized website design for coaches, I created a search-optimized and brand-aligned site that started bringing in ideal clients through Google – including a dad who found her organically and booked immediately.
Meet Allyn
Allyn Miller is a certified parent coach specializing in nervous system education for conscious parents. While humble and gentle in her coaching approach, she wanted her marketing to start reflecting how she could truly help people.
Her new group offer represented a counter to online business norms – beautifully rebellious and authentic to her values.
But there was a problem: her online presence wasn't matching her real-world expertise.
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The Before: Parent Coach Website Stuck in the Past
"My home page is fluff and doesn't represent me at all," Allyn shared when we first talked. She'd built her website 4 years prior, and patched things together over the years, creating a disjointed experience that left her in constant brand-business-offer turmoil.
The contrast was stark – her homepage remained virtually untouched, while her sales pages had been revised countless times with feedback from three different copy mentors. "If you look at my website, you’ll laugh at the difference between my home page and my Parenting 101 sales page," she admitted.
What she really wanted was to be the answer to someone's Googled question. She was ready to lean into nervous system education for conscious parents, but her website wasn't supporting that positioning.
With extremely limited time and the knowledge of her design limitations, she needed a partner who could translate her expertise into a cohesive, search-optimized online presence.
"What stood out over and over again was Carolyn's expertise in her craft. Knowledge is one thing, but Carolyn has the ability to pull in what's unique from her client, create a beautiful and functional product, and even teach how to keep it going. That's truly special.”
Allyn Miller // Child ConnectionA Redesigned Online Coaching Website: My Strategy
Through my Northstar Site Solution, we combined:
strategic brand positioning,
cohesive visual design,
and smart backend systems.
Now, Allyn has a coaching website that works for her even when she’s off helping clients or on vacation with her family.
Strategic Brand Positioning
Rather than starting from scratch, I helped Allyn clarify her unique positioning around nervous system education for conscious parents. This focused messaging became the foundation for all copy and design decisions.
I created a cohesive visual system that reflected Allyn's evolved business, moving far beyond the patchwork approach she'd been using. Custom illustrations became a unique design feature that set her apart from typical coaching websites while maintaining professional credibility.
Search-Optimized Website Design for Parent Coaching
Think you have to choose between authentic brand voice and search optimization? Nope.
I crafted copy that sounded completely like Allyn while strategically incorporating keywords that her ideal clients actually search for.
Combined with proper site SEO settings, her website now speaks to both search engines and humans. Now, parents are finding her through Google searches instead of hoping they'll come across her on social media.
Smart Systems & Easy Updates
Understanding Allyn's time constraints, I built reusable sections she could easily duplicate for future sales pages, landing pages, or new services.
Using custom coding, I created a toggle feature that allows her to easily switch between waitlist and signup modes for her signature course – no technical skills required.
I simplified her entire site architecture, particularly the email signup process and services listings. A dynamic blog excerpt section automatically pulls her most recent posts to multiple pages, while dedicated areas for podcast appearances and articles allow easy updates without affecting site design.
Custom Tutorial Library
When we wrapped, I created a personalized video tutorial library showing Allyn exactly how to update her specific site – no generic platform guides that don't quite fit her setup.
Before & After
A complete brand and web design transformation with smart systems integration
A Coaching Website that Works: The ResultS
Our website redesign went far beyond visual improvements.
Allyn now has a strategic online presence that positions her as the authority on nervous system education for conscious parents, plus it works 24/7 to attract right-fit clients.
Measurable Results:
Increased website traffic with higher conversion rates
New client acquisition through organic Google search
Higher registration rates for program waitlists and masterclasses
Streamlined backend systems saving hours of manual workPatient Experience Enhancement:
Clear communication of services and approach before patients book
Educational content that helps patients understand integrative medicine options
Smooth booking process that works on any device
Automated appointment reminders and follow-ups
Business Impact:
Systems that work automatically, freeing up time for client work
Confidence in her online presence finally matching her expertise
Clear brand positioning that attracts ideal clients
A scalable foundation that grows with her business
“I see more traffic and website viewers take action from my website (registering for program waitlists and masterclasses).
Plus, your skill in answering questions from your expertise without making me feel like a dumbo was so refreshing.”
Allyn Miller / Child ConnectionYour business has evolved. Tell your website to catch up.
When you have limited time, you need all cylinders firing to make the most of it.
A search-optimized online coaching website that represents who you are now will call in right-fit clients directly to you, rather than having to constantly get louder on social media.