Therapist Website Design: higher search visibility by 2000%
Therapeutic Collections
Scope of Work:
Website Refresh
Brand Styling
Search Optimization
Brand Vibe:
Modern
Feminine
Nurturing
From unseen to discoverable in just 3 weeks
When Therapeutic Collections needed better therapist website design to connect with more women seeking compassionate mental health support, I turned their existing website into a warm, discoverable online space through strategic design refresh and search optimization – resulting in daily organic search impressions jumping from 4 to 85 within the first few weeks.
Meet Charmayne
Charmayne runs Therapeutic Collections, providing telehealth therapy and coaching for women across California and the US.
She specializes in anxiety therapy, EMDR, and prenatal/postpartum support, offering the kind of person-centered care that goes beyond just providing coping skills – she becomes a genuine support system for women navigating anxiety, depression, and perinatal experiences.
But her expertise wasn't translating online.
The Challenge: Creating the best website for therapist visibility
Charmayne came to me with a clear goal: she wanted to connect with more women seeking compassionate mental health support. Her existing DIY website had no SEO foundation, outdated service pages, and a brand presentation that didn't represent her business accurately.
Since her site wasn't easily found in organic search, and the design didn't fully reflect the warm, modern therapeutic approach clients could expect. Navigation felt unclear, making it harder for visitors to discover the right support for their unique needs.
She needed a welcoming, discoverable website with intuitive navigation and cohesive visual warmth – but she didn't want to start completely from scratch.
“Thank god I found you!”
Charmayne Bowens // Therapeutic Collections My Solution: Strategic therapist website refresh
Not everyone needs to rebuild from the ground up to get meaningful results.
Since Charmayne had her messaging, services, and ideal clients clearly defined, we focused on a strategic refresh through the Spruce-Up Sprint combined with comprehensive SEO optimization.
Spruce-Up Sprint
Streamlined user flow & navigation: Created clear pathways for different client needs (anxiety therapy, EMDR, perinatal support) so visitors could easily find their specific solution
Modern visual identity: Updated color palette and fonts to reflect the warm, professional therapeutic environment clients experience
Contemporary design approach: Refreshed the overall aesthetic to feel current and trustworthy without losing the personal touch
Strategic imagery and graphics: Added new visuals and videos that resonated with her target audience of women seeking mental health support
Optimized footer design: Included search-friendly elements and brand consistency throughout
SEO Boost
Comprehensive keyword research: Identified the search terms her ideal clients actually use when looking for her therapy and coaching services
Strategic copy optimization: Updated existing content to naturally include target keywords while maintaining her compassionate, person-centered voice
Technical SEO setup: Configured all backend settings for optimal search engine visibility
Content strategy development: Provided blog suggestions and topic recommendations for ongoing organic growth
Before & After
A strategic refresh means the best website design for a therapist
The ResultS: the best therapist website design performance
The impact was immediate and measurable.
Charmayne's website went from being virtually invisible to consistently appearing for her target keywords, demonstrating what the best website design for therapists can achieve.
Measurable outcomes:
2,000% increase in daily organic search impressions
Infinite improvement in daily clicks
Improved Google results positioning for targeted therapist keywords
Complete technical SEO foundation for continued organic growth
Site Transformation:
Confident online presence that accurately reflects her therapeutic approach
Clear, intuitive navigation that guides visitors to appropriate services
Professional website she can easily maintain and update
Ability to complete technical tasks she previously didn't know how to handle
"I really love your work, and the vision of the site – it was a pleasure to work together."
Charmayne Bowens // Therapeutic CollectionsYour website can work harder for your practice
If you're a therapist or counselor with great services but limited online visibility, a strategic website refresh might be exactly what you need.
The Spruce-Up Sprint with SEO Boost can transform your existing site into a client-attracting system in just weeks.