Marketing agency website design: a duo’s professional rebrand
Keese’s Cheeses
Scope of Work:
Web Design & Development
mini-Brand Strategy & Design
Messaging & Copy
SEO Attraction Strategy
Email Marketing Startup + Lead Magnet
Brand Vibe:
Trusted
confident
niche
authentic
optimistic
When your business outgrows its website (and what to do about it)
Keese's Cheeses had that classic growing agency problem – their business was hitting homers, but their DIY website was still wearing its starter uniform.
Through a complete website redesign, mini-brand refresh, and email marketing setup, I took their online presence from "hopefully good enough" to "holy shit, they know their stuff."
The result: over 100% increase in Google impressions and clicks, plus new business partnerships rolling in from launch.
Meet Keese’s Cheeses
Keese's Cheeses had reached that bittersweet moment every growing business faces – their DIY website just couldn't keep up anymore.
As a food business marketing agency moving into their next growth phase, they needed their site to do some heavy lifting:
showcase their expertise,
explain complex services like grant writing,
and convert visitors without requiring a call for every question.
The problem? Their current site looked more "weekend project" than "trusted marketing partner." They needed something that would make potential clients think "these people definitely know what they're talking about" within seconds of landing on the homepage
The Before: DIY spirit meets growing ambition
Like most smart business owners, the Kimberly and Carrie had DIYed their way to success. That scrappy starter site got them off the ground and helped them build their client base.
But now their business had evolved into something bigger, and their website was the awkward teenager at the grown-up party.
They knew exactly what they needed: a site that worked like "a beautiful billboard of services, a translator for grant writing, a classy receptionist directing traffic, and a salesperson delivering their elevator pitch."
Love the specificity. They just needed someone who could actually make it happen without another round of weekend website wrestling.

“Last week I sent out an email blast to friends and colleagues announcing the launch of our new website. I have heard so many glowing reviews of the site. We have already picked up a new distributor for our clients after our email!”
Kimberly Keese // Keese's Cheeses
My Solution: A complete fresh start that actually fit their business
Sometimes you gotta scrap what's not working and build something that does.
I created a completely new website from the ground up, along with a cohesive brand identity and email marketing system that would finally match the caliber of work they were delivering. Every piece was designed to work together – no more patchwork solutions or "hopefully this works" moments.
Mini-Brand Identity Development
I incorporated subtle animations throughout the site to reflect StickyNote Creative's lively brand personality, including a typewriter effect in the testimonials section that adds movement without distraction.
Semi-Custom Squarespace Website
Built a completely new site architecture focused on clear user journeys.
Each page had one job: homepage establishes credibility, services page explains complex offerings without jargon, about page builds personal connection, and contact page makes it simple to get started. The design balanced professional polish with approachable personality.
Strategic SEO Copywriting
Rewrote all website messaging to speak directly to food business owners' real challenges. Replaced generic marketing speak with clear explanations of how they solve actual problems – from grant writing to distributor connections to marketing strategy that makes sense for small food businesses.
Bonus? Using the language their clients actually use helped them show up in organic search.
Lead Magnet Creation
Developed a valuable resource that food business owners actually wanted to download. This wasn't just another PDF sitting in downloads folders – it was a strategic tool designed to demonstrate their expertise while getting potential clients ready to work with them.
Email Marketing System
Created automated welcome sequences, segmentation strategies, and email templates that maintained their brand voice while delivering consistent value.
The system nurtures leads from first download through becoming clients, all without manual follow-up.
The ResultS: a website that does the work
The transformation delivered results that went way beyond just looking prettier:
100%+ increase in both Google impressions and clicks
New distributor partnership within days of launch
Colleagues calling it "professional," "easy to navigate," and "authentic"
Team can now recommend them "without reservation"
Clear understanding of how to leverage their website for growth
Streamlined client qualification process
But honestly? The best result was seeing Kimberly and Carrie’s confidence shift. They went from hoping their website was "good enough" to knowing it was actively working for their business growth.

"Our feedback from colleagues has been very strong, such as 'clean design; professional; easy to navigate; authentic; great messaging; great branding; great photos; awesome.' They can recommend us without reservation!”
Kimberly Keese / Keese's Cheeses
Your business has evolved. Tell your website to catch up.
IIf your expertise has outgrown your online presence, let's fix that.
The Northstar Site Solution + VIP Tier transforms growing businesses from "DIY foundation" to "strategic system" – without losing what makes you, you.