Massage therapist website design: driving business growth and staff expansion
Carnegie Hill Massage
Scope of Work:
Web Design & Development
Acuity Booking Solution
SEO Attraction Strategy
Email Marketing Startup
Brand Vibe:
Tailored
Subtle
Calm
High-end
How a fresh massage therapist website transformed a solo practice in 4 weeks
Neil Runyon's 8-year massage therapy practice was thriving through word-of-mouth referrals, but his DIY website couldn't keep up with his growing business needs.
We transformed his static informational site into a fully functional, HIPAA-compliant booking system with seamless client management - resulting in enough growth to hire two associate therapists within a year.
Meet Neil
Neil Runyon runs Carnegie Hill Massage, a high-end, skilled massage therapy practice that had been serving clients for 8 years through personal referrals and repeat business.
While his practice was successful, he was overwhelmed and exhausted trying to keep up with manual scheduling. Making matters worse, his website didn’t represent the high-level service he provided.
The Challenge: why most massage therapist websites fail to grow practices
Neil's business had outgrown his self-built website. What started as a simple information page was now a bottleneck preventing the kind of professional growth he envisioned.
His DIY website functioned more like a business card than a working business tool. Clients couldn't book appointments online, make payments, or complete intake forms digitally. Everything required direct contact between Neil and his clients - scheduling, payments, and paperwork were all handled manually.
While this personal touch was appreciated by long-term clients, it frustrated newer clients who expected modern online functionality. The manual processes were also consuming valuable time that Neil could have spent serving clients or growing his practice.
After building two previous websites himself, Neil knew he needed professional help to create the scalable, functional platform his expanding business required.
“Prior to working with Carolyn, there were no real functional mechanisms on my website that would allow people to come in, schedule their own appointments, pay for their appointments, fill out consent and intake forms. That was all done by hand, by me... I had a need to upgrade and update my website to make it more functional, to make it more ready for expansion of business.”
Neil Runyon // Carnegie Hill MassageThe Solution: strategic massage therapist website design
We rebuilt Neil's online presence from the ground up, creating a comprehensive system that served both his immediate needs and future growth plans.
The new site combined beautiful design with powerful functionality, all while maintaining the welcoming, professional feel that makes his practice unique.
Strategic Brand Design
We developed a visual identity that reflected Neil's high-end, integrative approach without feeling clinical or commercial. The palette, typography, and imagery conveyed professionalism and skill while maintaining warmth and accessibility - distinguishing his practice from typical massage therapy websites.
Streamlined Website Architecture & SEO
We completely restructured the site's navigation and page organization, making essential information easily accessible to both clients and search engines. The new architecture simplified the user journey from initial visit to booking, while strategic SEO implementation improved online visibility.
Clean, intuitive navigation helped visitors quickly find services, pricing, and booking options, while optimized content and technical SEO elements increased the practice's discoverability in local search results.
HIPAA-Compliant Booking & Payment System
We integrated a complete Acuity scheduling solution that allowed clients to book appointments online while maintaining full HIPAA compliance.
The system included custom intake forms, secure client data management, and automated confirmation processes. Online payment integration meant clients could pay for sessions, packages, and gift certificates directly through the website, eliminating the need for manual payment processing and reducing administrative overhead. The Acuity build also provided a centralized system for Neil to view all client information, session notes, payment history, and intake forms in one place.
Email Marketing Setup & Integration
We integrated an email marketing system that allowed site visitors who weren't ready to book immediately to stay connected with Neil's practice.
This gave him a professional way to nurture prospective clients and maintain ongoing communication with his entire client base, building relationships that convert browsers into bookings over time.
Before & After
A complete massage therapist website transformation
The ResultS: a website for massage therapist that works 24/7
The new website system didn't just solve Neil's immediate functionality problems - it became the foundation for significant business expansion and professional growth.
Tangible Business Growth:
Expanded from solo practice to hiring two associate therapists within one year
Streamlined client onboarding with automated intake and consent processes
Eliminated manual scheduling and payment processing
Created scalable systems that support multiple practitioners
Improved online visibility and professional credibility
Enhanced Client Experience:
24/7 online booking availability for better client convenience (via website and app)
Secure, HIPAA-compliant data management
Professional digital intake process
Seamless payment options including packages and gift certificates
Operational Efficiency:
Centralized client management replacing paper-based systems
Automated appointment confirmations and reminders
Easy calendar management for multiple practitioners
More time available for client care and business development
The work that I've done with Carolyn has allowed my business to grow. It's allowed me to hire people. It's allowed me to have a robust scheduling and payment system on my website. It's given me tremendous visibility online that I did not previously have...
I've been able to grow my business, and I am currently getting ready to hire yet another employee. And I owe that to my website and what that has done to drive business.
Neil Runyon // Carnegie Hill MassageYour business has evolved. Tell your website to catch up.
If your practice is thriving but your massage therapist website feels like it's stuck in your past, you're not alone. Many successful practitioners find themselves limited by DIY solutions that worked when they started but can't support their growth.
The Northstar Site Solution creates the professional, functional platform your practice deserves - one that works as hard as you do while making life easier for your clients.