A fresh health and wellness website design & marketing system
Pure Health Integrative Medicine
Scope of Work:
Web Design & Development
Brand Strategy & Design
Quiz Funnel Opt-In & Webinar
SEO Attraction Strategy
Email Marketing Set-Up
Brand Vibe:
welcoming
modern
serene
professional
The Big IDEA:
Dr. Ahoubim came to Maypop Creative Studio facing three critical challenges:
potential patients couldn't understand what she offered,
her ideal audience couldn't find her online,
and she was drowning in manual booking processes.
This health and wellness website design project transformed her practice through strategic branding, SEO-optimized design, educational quiz funnels, and automated scheduling systems.
The result? A professional online presence that educates patients, attracts the right clientele, and runs smoothly without constant manual intervention.
PURE HEALTH ABOUT PAGE
Blog for client Attraction
Meet Dr. Ahoubim
For over a year, Dr. Ahoubim had struggled to find reliable help with her website design for health and wellness. Her previous experience with developers had been disappointing, leaving her stressed and worried that quality work might be impossible to find.
The core issue wasn't just the lack of a website – it was that potential patients visiting her site had no clear understanding of her integrative medicine services or how she could help them.
Her ideal patients weren't finding her through online searches, which meant her practice growth was limited to referrals and word-of-mouth.
Even worse, her entire booking system was completely manual, requiring printed intake forms and constant back-and-forth scheduling that consumed hours of her time each week.
For a practice ready to scale, these operational bottlenecks were preventing her from serving more patients and growing her impact.
Dr. Ahoubim needed a comprehensive solution that would clarify her services, improve her online visibility, and create seamless systems that worked without her constant attention.
“Work before Carolyn was extremely stressful. I was constantly worried that the work would never get done. Carolyn took the stress and worry off my shoulders and made my life much easier.”
DR. JESSICA AHOUBIM // PURE HEALTH INTEGRATIVE MEDICINEProblem Solved
I recommended the Northstar Site Solution + VIP Tier to address most of Dr. Ahoubim's challenges simultaneously – combining strategic branding, best wellness website design principles, and systems automation in one comprehensive package. We also added a custom quiz funnel to further engage, educate, and segment her audience.
This approach would give her the quick turnaround she needed while ensuring every ecosystem element worked together cohesively.
Mini-Brand Development
Created a cohesive visual identity including carefully selected colors, typography, imagery, and design elements that conveyed professionalism while remaining approachable.
This mini brand package ensured consistency across all touchpoints and established immediate credibility with potential patients browsing her site.
Strategic Website Design & Development
Built a fast-loading Squarespace website designed specifically for patient education and conversion. The site architecture made it easy for visitors to understand her services, approach, and how she could help their specific health concerns.
This health and wellness website design focused on clean, professional design that communicated the brand while meeting functional user experience standards.
SEO-Optimized Content Strategy
Conducted comprehensive keyword research for both her full site and blog content. Wrote strategically optimized copy that would help her ideal patients find her through organic search while clearly explaining complex integrative medicine concepts in accessible language. This is how I established a blogging foundation to build long-term organic traffic.
Educational Quiz Funnel
Developed a fun, interactive quiz that serves multiple purposes: educating potential patients about integrative medicine options, qualifying leads based on their health concerns, and segmenting them into targeted email sequences.
This approach turns curious visitors into educated prospects who understand her value before they ever book a consultation.
Email Marketing Automation
Set up automated welcome sequences that deliver different educational content based on quiz results.
This ensures each potential patient receives relevant information about how Dr. Ahoubim's approach can address their specific health goals, nurturing them toward booking without manual follow-up.
Streamlined Scheduling System
Implemented Acuity scheduling to replace her manual booking slog. The system allows patients to easily book and rebook appointments, automatically sends appointment confirmations and reminders, and includes automated follow-ups with direct links to leave Google Business reviews.
Dr. Ahoubim can now set her availability and let the system handle the rest.
fertility quiz
Wellness Workshop
The end Result
The transformation extended far beyond a prettier website – Dr. Ahoubim now has a complete online ecosystem that works around the clock to attract, educate, and convert ideal patients.
Operational Transformation:
Eliminated hours of manual scheduling and intake management each week
Created seamless patient booking experience that encourages rebooking
Established automated review collection system
Reduced administrative stress and worry about unreliable systems
Patient Experience Enhancement:
Clear communication of services and approach before patients book
Educational content that helps patients understand integrative medicine options
Smooth booking process that works on any device
Automated appointment reminders and follow-ups
Business Growth Foundation:
SEO-optimized content strategy for long-term organic traffic growth
Professional online presence that converts browsers into patients
Segmented email marketing that nurtures different patient types appropriately
Online systems that scale with practice growth without additional manual work
The comprehensive approach meant Dr. Ahoubim could focus on what she does best – helping patients – while her digital systems handle patient attraction, education, and booking seamlessly.
Among the best health and wellness websites in her field, her new online presence now serves as both a client-educating resource and a powerful growth tool for her practice.
“People are now able to get a clear idea of what I do in my practice by simply looking at my website. I've also gotten patients to come in because Carolyn did such an amazing and professional job. Carolyn's system just works.”
DR. JESSICA AHOUBIM // PURE HEALTH INTEGRATIVE MEDICINEYour website should work 24/7 – not you
If you're tired of potential clients not understanding your services or drowning in manual processes that limit your growth, let's create seamless systems that qualify leads while you're out serving clients… or just living your life.