Lead generation quiz and email system for a design studio
StickyNote Creative
Scope of Work:
Lead Magnet Quiz
Email Marketing System
Email Templates
Brand Vibe:
Approachable
Dynamic
Fresh
professional
From zero email system to a fully automated lead qualification machine in 2 weeks
Bunmi Adeeko Collins of StickyNote Creative had no functioning email marketing and no structured way to qualify the leads coming through her door. A year after a full website redesign, she needed the systems behind the scenes to match.
I built a lead generation quiz, freebie delivery system, and complete email automation architecture - giving Bunmi a hands-off way to segment her audience, educate prospects on what what they need, and nurture leads from first click to sales call.
Meet StickyNote Creative
Bunmi’s graphic design studio specializes in publication design, marketing collateral, fundraising materials, and brand identity for nonprofits and higher education institutions.
She's brilliant at what she does and her clients know it - but every lead that came her way arrived at a different stage of qualification, budget, and readiness. Some knew exactly what they needed. Others had no idea where to start.
And Bunmi was spinning her wheels, stuck sorting them out, educating them, and finally getting them ready to start work together.
Section Styles fill-video
The Before: a lead generation ideas mental block
Bunmi knew what she needed but couldn't get there alone
Bunmi had already identified that a quiz was the right lead generation strategy for her business. She'd started building one on her own - but hit a wall fast.
The scoring rules she'd configured weren't producing accurate results
She had draft email copy written but no email marketing system set up
She had an existing freebie (Ready, Set, Report) sitting without a landing page, delivery automation, or follow-up sequence attached to it.
Even as a graphic designer, she had a mental block around designing and organizing her own quiz. She'd tried once, got overwhelmed by the moving parts, and shelved it.
The pieces existed in fragments - draft copy here, a half-configured quiz there, a freebie with nowhere to live - but nothing was connected, and none of it was working.
I'm amazed how all this works - it would've taken me forever to learn how to do this and set it up correctly - thank you so much!
Bunmi Adeeko COllins // StickyNote CreativeMy Solution: a quiz lead magnet connected to a complete email ecosystem
This wasn't a matter of setting up a few emails and calling it a day. I built an interconnected system where every entry point - the quiz, the freebie, future lead magnets - feeds into the same architecture cleanly.
The quiz qualifies leads.
The emails nurture them.
The tagging tracks everything.
And Bunmi can see exactly what's happening at every stage without needing to dig through dashboards or guess.
Typeform Quiz Lead Magnet
I built an outcome-based quiz, giving Bunmi control over which result takes priority. This also made the whole system easier to connect to email automations downstream - each outcome maps cleanly to a specific results email and nurture path.
Automated Email System
I built the complete email infrastructure to be personal yet hands-off:
Typeform-to-Kit integration
quiz results delivery
bonus freebie delivery
a universal welcome sequence
and a nurture sequence.
Every automation is linked to a tagging system so Bunmi can see exactly where any subscriber is in the journey - and where something broke, if it did.
This turns email from a black box into something she can actually troubleshoot and easily manage herself.
Lead Magnet Email Sequence
Each quiz outcome gets its own results email.
Beyond that, I created a 3-email freebie delivery sequence (including a bonus email to build sender reputation), a 2-email welcome sequence, and a 4-email nurture sequence.
I restructured Bunmi's draft copy for skimmability - breaking up long blocks with headlines, adding buttons where people expect clickable links, and optimizing every email for conversion.
Email Templates & Landing Pages
I designed reusable newsletter, promo, and results email templates with consistent branding. These give Bunmi a professional starting point every time she sends, instead of building from scratch.
Then I created dedicated landing pages for the quiz and the bonus PDF freebie, plus thank-you and confirmation pages.
These pages frame the value before visitors commit, which improves conversion and sets expectations for what they'll get.
The Result: a lead generation quiz that qualifies, educates, and nurtures – without Bunmi lifting a finger
What Bunmi walked away with:
A quiz that segments leads by project readiness before the first conversation
Automated email sequences that nurture subscribers from cold to sales-ready
A tag architecture that makes every subscriber's journey visible and debuggable
Landing pages that convert traffic instead of dropping visitors into a raw form
Reusable email templates with consistent branding
A system designed so existing subscribers never hit friction when accessing new resources
Full understanding of how the system works, so she can maintain and adjust it herself
The intangible shift:
Went from "I don't know how the heck to do this" to owning a fully mapped, organized system
Confidence in her tech - she watched the workflows built live and knows how to adjust quiz outcomes herself
Clarity on email strategy: what goes where, in what order, and why
Strategic guidance throughout - not just execution, but recommendations on what to build now vs. what to save for later
"I loved how Carolyn really listened to me and created a beautiful site that is engaging for my visitors.
She is a fantastic listener and has a knack for understanding your vision and making it come alive. I wanted site visitors to feel welcomed and invited and warm and trusting, and Carolyn combined that with a certain visual aesthetic that I felt truly embodied StickyNote Creative, and made my pages dance. I was just so excited."
Bunmi Adeeko Collins / StickyNote CreativeSection Styles fill-video
…And the Email Marketing Template:
Take a peek at the quiz lead magnet landing page…
Attract the right leads.
Qualify them. Nurture them.
All before you open your inbox.
Right now, every inquiry lands on your plate at a different stage of readiness - and you're the one sorting through all of it manually.
A strategic lead generation quiz paired with smart email automation handles the attracting, qualifying, and nurturing for you, 24/7. I build these systems as add-ons to website projects or as standalone builds for existing clients.
Let's build yours.