6-week brand strategy group coaching
Craft your small business branding.
Zero fluff, full support.
Join us at Brand Roots Basecamp
Late-night solo Canva sessions leaving you more frazzled than ever?
Let's create your small business brand foundations in a way that’s sustainable (and actually fun), together.
Small Business Branding
When DIY feels more like SOS
IYKYK. Are you handling your small business branding without a compass?
You spend hours building a brand on Canva, but your feed still looks more chaos than cohesive.
Every brand decision feels like a shot in the dark. Are these colors right? Should your fonts be bigger? Why doesn't anything click?
Hiring a small business branding expert sounds dreamy, but dropping thousands right now? Yeah... not happening.
From DIY to guided: map your brand strategy with clarity
Brand Roots Basecamp
Here's what they don't tell you when you're DIYing your brand: those colors and fonts? They should be your last step, not your first. (But how would you know that? You're busy running an actual business.)
That's why I created Brand Roots Basecamp: a 6-week guided journey where we'll build your brand foundation together.
No more staring at course videos alone or second-guessing every decision. You'll have me in your back pocket, turning those 'am I doing this right?' moments into 'holy shit, this actually makes sense!'.
We'll nail down your brand strategy, vibe, and visuals – together with our small crew of fellow brand explorers.
No more wandering in the wilderness.
Just clarity.
Brand Roots Blueprint Course
4 modules to create a foundation & build brand consistency across your business
Two Bonus Modules
Craft your color palette and font system: only available in the Basecamp program
Weekly Group Coaching sessions
60 minutes Zoom calls, during which we do all of the coursework. No homework for you!
24/7 Private Slack Community
Coaching, a place to ask questions, celebrate your wins, and more for community feedback and support
Investment
$750 $375 Beta program offer
Everything you get on the trail: Strategy, Support & your Squad
Here’s the nitty-gritty of what you get and how the program is delivered:
Strategy
All of the course modules live in an easy-to-navigate Notion workspace – no more hunting for PDFs in your Google Drive or getting lost in course platforms.
You'll get instant access to all modules and videos, so you can explore at your own pace. We tackle the good stuff together live on our calls (zero homework!), you'll also find walkthrough videos for each module if you're feeling ambitious.
Work ahead or just show up ready to build – it's your brand journey, your rules.
Support
Every week, we'll tackle a module together on our live group calls. No pre-work required – we build your brand strategy right there on Zoom.
You'll never lose track of our calls with your Google Calendar invite and weekly reminder emails (links included, obv).
Can't make it? Catch the replay and drop your questions in Slack.
Squad
Your brand-building crew lives in our private Slack community.
Get quick feedback, share wins, and turn those "what if?" moments into "hell yes!" decisions.
And because the best ideas often hit later, you'll keep access for 6 weeks beyond when the program wraps.
Your epic brand building journey
Here's exactly what we'll tackle together: step-by-step, no fluff or filler.
A brand foundation starter pack including:
your value proposition/brand bio,
brand tone words,
brand archetype,
strategic visual messaging moodboard,
web-accessible color palette and font system,
plus the strategy behind each piece.
Each module builds on the last, turning those scattered brand pieces into a strategy that actually makes sense.
Core Blueprint Modules: Build Your Brand Foundation
-
Solidify your brand bio for introducing yourself and sharing your brand's story
Craft your message with a fill-in-the-blank framework
Transform your expertise into magnetic messaging
-
Capture the core elements that ground your brand's personality
Build your brand personality with interactive tools
Nail down your brand tone words
-
Classify your brand's character within the broader landscape
Align your brand with 1-2 of the core archetypes for maximum connection
Decode what draws your ideal clients in
-
Visualize your brand story through moodboards done right
Master strategic mood boarding
Create your visual north star
Design with purpose and direction
Basecamp Exclusive Bonus Modules
-
Transition from visual mapping to specific color palette
Choose colors that tell your story
Build for accessibility from the start
Create a cohesive color system that works everywhere
-
Use your defined brand to create a web-accessible font system
Pick typefaces that amplify your message
Master the basics of type hierarchy
Create consistency across your brand
Need extra 1:1 support with your brand?
Add a Field Guide Hour to get my hands-on help with whatever's tripping you up.
Whether you need feedback on your color palette, help fine-tuning your value proposition, or just want to talk through your brand direction - this hour is yours to use however you need.
PS The Field Guide Hour is FREE for the all who sign up from the waitlist. All program participants can add this benefit any time before July 22.
Section Styles fill-video
Meet your Trail Guide
Hey hey! It’s me, Carolyn, your friendly brand-building guide.
I turn DIY brands into sexy, strategic systems that work 24/7. I’m a former cheese shop & wine bar owner that believes your brand strategy + design should work for you—not the other way around.
When not building seamless websites and crafting small business branding, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.
FAQ
FAQ
-
This is a 6 week program, and calls are Tuesdays at 12 pm ET / 9 am PT.
-
No problem! Every call is recorded, and you can catch the replay and drop your questions in Slack. The active community means you'll never miss out on feedback.
-
You get instant access to the course in Notion, so if you're a straight-A student who lives for homework, go wild! But if you're busy (aka most of us), we'll build everything together on the calls.
I say “99% no homework” because there's one module with about an hour of prep - but you'll get a personalized Loom review from me before that call, plus we'll do hot seat reviews in class.
-
When offered to the general public, the course will be $750.
However, for the beta round, you’re in for $375!
-
As part of this beta group you’re getting an ability to test out my latest and best material - in exchange I’d love your honest feedback of how to improve things. Because of the small group beta test there won’t be any refunds.
-
Here's the secret: colors and fonts should be your last step, not your first. Without strategy underneath, you're just making pretty things that might not connect with your ideal clients. Let's build your foundation first, then make those design choices actually work for you.
-
Could you? Sure.
But why spend hours piecing together random advice when you could have a proven process and expert guidance?
Skip the endless research and get a clear strategy that actually works for your business.
-
Nope! Just bring a good handle on your ideal audience, what you do, and where you see your business heading.
-
Zoom, Notion (free - don't stress about this until you're in), and Pinterest (again, don’t worry about it until we start).
Canva's nice to have but not required.
You don’t need a paid version of any of these online tools.
-
Yes. The course lives in an easy-to-navigate Notion workspace, but don't worry - it's free and you don’t need to know how to use Notion or to build anything within it.
I also have walkthrough videos in the Blueprint showing you how to use the essentials needed for the course.
And you don’t need to sign up before getting your course access.
-
You get instant, forever-access to all modules and videos, plus the Slack community stays open for 6 weeks after the program ends.
-
Not yet. This is a brand foundations group course.
Think of it like baking a cake - you know those fancy ones in store windows? As solopreneurs, we often start with DIY colors, fonts, and logos (those pretty fondant flowers on top).
But we're doing this the right way - starting with flour, eggs, and baking powder. Not as glamorous, but these foundations give your brand the structure it needs before we add all that pretty stuff on top.
-
A brand foundation starter pack including your value proposition/brand bio, brand tone words, brand archetype, strategic visual messaging moodboard, web-accessible color palette and font system - plus the strategy behind each piece.
-
That's the beauty of this course, and exactly why we build solid foundations.
If your core brand stays the same, your strategy holds strong.
If things shift, you'll have the tools to evolve strategically using what you learn in this program.
-
A maximum of just 12 of us - keeping it cozy.
-
The Basecamp program includes everything in the Blueprint plus two exclusive bonus modules (color and font systems), weekly live coaching calls, and a supportive Slack community. Plus, you'll get real-time feedback and guidance instead of figuring it out alone.
-
If you want extra eyes on your work, book the 1:1 Field Guide Hour with me ($225) anytime before the program wraps.
PS anyone who books from the waitlist get that 1:1 session for freeeeee!
-
We set off on our journey on June 17th, and meet every week until July 22.
Slack will stay open for an additional 6 weeks.
Right now we are in waitlist-mode. Sign up to get first dibs and a special bonus when doors open May 28th!
