Your Website Evolution Expert
Small business web design that works 24/7 – so you don’t have to.
let’s get more done while doing less
Does your website do more than look pretty?
Well buckle up, because your site is about to get a whole lot better than just a business card.
Turn it into a full-blown business bestie that:
attracts your right-fit client,
stops the scroll with on-point branding and messaging,
gives personalized ways for your audience to both stay in your universe and convert into clients,
& allows you to take a step away with automated, high-end client experience systems.
A grownup site is your round-the-clock networking wingperson. It’s out there strutting it’s stuff while you sleep, travel, or binge White Lotus. It'll make your starter website weep.
Buh-bye, tech headaches and hustle culture.
Hello to an online home that works its butt off – so you don't have to.
My EXPERTISE:
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Squarespace Website Design & Development
Your website is the hub of your business, and it is more than a business card.
It's where your message and systems unite.
I craft websites that don't just look good but have functionality to relieve your workload and speak directly to your clients.
When they land on your site, they'll know they're in the right place to build a long-term relationship.
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SEO Copywriting
Great design needs great words to match, and finding a studio that nails both is like striking gold.
But what's the use if no one finds you?
My SEO copywriting not only captures the essence of your unique brand but also magnetizes your ideal clients.
It's about being seen and resonating with the people who need you most.
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Client Experience & Engagement
Starting from zero every time? Struggling to create a crew of raving fans?
Let's fix that.
It's not about chatbots; it's about connection.
Send the right message to the right person at the right time by using personalized, design-forward conversational tools – from email marketing to lead gen quizzes to interactive sales pages.
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Streamlined Systems & Automation
Sounds boring, I know. And maybe like an army of robots? But here's the twist: automations are your freedom ticket.
You get to maintain a dynamic digital experience for you and your audience whether on or off the clock – AND use your brand voice 100% of the time, without sending off a dashed-off, rushed response.
Smooth operations, happy clients, and yes – more 'you' time. Let’s make the gears turn so you don't have to.
Whether you're looking to map your strategy, make a speedy turnaround around in a focused sprint, or have big ideas to put into action with a comprehensive custom solution: there's a way for us to work together & meet exactly where you are.
No more spinning your wheels with the latest trends or wrestling with tech that's holding you back. Instead, get small business web design that transforms your online presence into something that works for you.
You need a website evolution expert.
Ways to work together
Untangled Analysis
Spot the snags. Chart a course.
Website starting to feel like a wild vine that's grown... everywhere?
Let me give it to you straight: if it isn't actively drawing in and converting clients, it's basically blocking the light for your business growth.
Ready to find out what's actually going beneath all those vines? This will be painless, I promise.
The Untangled Analysis is a 101-point site assessment that'll help you spot every snag to plan your path forward.
This isn't just about pointing out problems – it's about mapping a clear trail through the wilderness of web optimization so your site can actually support your growth (instead of strangling it).
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A Deep-Dive Assessment: After getting crystal clear on your business goals, I'll examine every branch of your site. You'll get a detailed PDF report and a scored Notion Database checklist for each element. Plus, I include a video walkthrough going over the report, making it easy to see what needs pruning and what's ready to flourish.
Clear-As-Day Action Steps: Your Report illuminates:
Plain English Translations: No more tech jargon – I'll break down what each element means and how it impacts your site's performance (because WTF is an "SSL Certificate" anyway?).
Attention-Getters: Identify exactly where your site's getting tangled up, with what is just a minor snag and what’s a major snarl.
Prioritization: Learn which areas are screaming for attention and which can hang out on your "eventually" list.
Resource Guide: Get your hands on a curated list of tools and tutorials (many free!) to start strengthening your site's ability to attract and convert.
1:1 Clarity Call: After you've had time to digest your Report, hop on a 30-minute Zoom session with me, Carolyn. We'll untangle any confusion, dig deeper into your findings, and map out your next steps for a site that actually works as hard as you do.
The Untangled Analysis is more than just a website assessment – it's your compass for transforming your wild and woolly website into a clear path to business growth.
Scouting Session
Navigate the noise. Plot your path.
Get moving in a Scouting Session.
You’re primed to make a move with your site or systems… but which move? Each time you open an app there’s a different solution being shouted in your face. Now you're drowning in "should-dos" and tech solutions, wondering if there's a right way.
In this 90-minute strategy session, we'll map out a digital ecosystem that actually works for your business and your life. No more wondering what move to make next or which tech is worth the investment. Just a practical path forward that makes sense for your business.
Within a week, you'll get a clear-as-hell roadmap plus a detailed, BS-free video walkthrough. Jump aboard – navigating is better with a guide.
Ready to find your way forward? Let's paddle.
Sprints
Northstar Site Solution
Tired of pretending your website doesn't exist?
The Northstar Site Solution is a two-week, done-for-you transformation that turns your "shhhh, don't look at it" website into a polished brand experience.
You'll walk away with a refreshed brand, SEO-driven copy that actually sounds like you, and a 6-page semi-custom Squarespace site that's actually easy to update.
No endless project timelines or budget surprises – just a flat rate, a clear deadline, and a website you're finally proud to show off.
Upstream Shift
Swim against the chaos of manual scheduling.
Stop drowning in back-and-forth emails and messy calendars. This one-week automation buildout gives you an intelligent booking system that works for you – letting you focus on the parts of your business that actually need your brain.
In just 7 days, we'll:
Transform your scheduling from manual mess to automated flow
Set up your entire client booking experience (from first click to follow-up)
Get you out of the downstream struggle of calendar tetris
Keep your clients happy, your calendar full – and finally get to tuck your phone away.
Custom Small Business Web Design & Development
– starting at 9K -
How your website becomes your dynamic business partner.
Custom-coded Squarespace sites can be tailored to your unique functional and design goals.
But that’s just the beginning.
Every solution starts with strategy, then transforms into a custom-built system that fits like your favorite garage band tee. We're building something way beyond a basic website – seamless operations that stand out to your audience while simplifying your life.
Engaging opt-ins. Video-generated testimonials. Segmented quiz lead generation. Community membership setups.
These connect through your site, drawing in your ideal audience like a rare earth magnet. Then, they cultivate client bonds built to last.
I’m talking tailor-made tech magic – turning your oh noo’s into 🪄 Ta Daaaa’s.
Built to elevate your business and simplify your life.
Want to find out more?
js-hero-timeline All about the PROCESS
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1 // Gather || STRATEGIZING & ONBOARDING
Maypop Creative Studio projects start with getting to know you and your goals. Because your business has evolved, and your new online home should tell that story.
On our strategy call, we map out exactly where your business is heading and what it'll take to get there.
Next up: gathering all your info and materials into one organized spot.
Feeling that familiar tech dread? Not on my watch. Your super-organized Notion dashboard and my crystal-clear video walkthroughs mean you're never going it alone.
Yes, we'll do some deep thinking about your brand and business. But instead of late-night Google spirals, you've got a guide who's been exactly where you are (and knows how to get you where you're going).
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2 // Build || DESIGN & IMPLEMENTATION
While you get back to serving your clients, I'll create something to delight your audience while working overtime for you.
No band-aid workflows or confusing setups – just beautifully branded, seamless tech.
Questions? I'm a message away.
With everything handled in onboarding, there's no back-and-forth email chaos. Just clear deadlines, and I've got everything I need to work my magic on schedule.
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3 // Review || FEEDBACK & REFINEMENTS
Our groundwork in Step 1 typically means minimal tweaks at this stage.
We make our collaboration efficient and enlightening.
With my detailed feedback guides, you'll understand the strategy behind every choice – from image placement to copy flow.
And since your time is precious, I skip unnecessary meetings. Instead, I'll send video walkthroughs that you can watch when it's convenient. Then, we use easy markup tools so you can give feedback without permanent marker.
With my experience in both the passenger and driver’s seat, I'm your partner-in-tech for the whole ride.
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4 // Launch || TESTING, ROLLOUT 🥂 & SUPPORT
Before launch, I test every button, line of code, and integration to make sure it all works exactly as it should. Then I set you up to confidently run your new digital home.
Here's how the handoff flows:
1. Watch the easy-to-follow walkthrough videos I make of your site & systems (not generic platform guides).
2. Practice updates in your private sandbox page – without fear of breaking anything.
3. Head into our wrap-up Q&A call to ensure you're comfortable with your new tech.
Then you're off and running with:
→ 30 days of unlimited tech support,
→ lifetime access to the Maypop Client Resource Hub,
→ and the option to upgrade to the monthly VIP Client Membership for a smorgasbord of ongoing support perks.
“Our website, and to be honest, our traffic has increased beyond imagination.”
– jill abbey-clark / CBI Forest School
“People are now able to get a clear idea of what I do in my practice by simply looking at my website.”
– Dr. Jessica Ahoubim / Pure Health Integrative Medicine
“The personal attention of Carolyn was key as someone who has been a small business owner. She understands the needs clients have, and possess the skills to move their sites to a more visible, functional, and profitable place.”
– Neil Runyon / Carnegie Hill Massage
“Knowledge is one thing, but Carolyn has the ability to pull in what’s unique from her client, create a beautiful and functional product, and even teach how to keep it going. That’s truly special.”
– allyn miller / Child connection
Section Styles quote
Kind Words
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Kind Words ···
“Carolyn helped us through every process each step of the way.
We see higher traffic, more interest in our school, & we’ve streamlined work."
— Jill Abbey-Clark / CBI Forest School
Curious about working together?
Wondering how to choose which service is best for you? Or maybe how long the process takes?
About
CAROLYN
Hey hey! It’s me, Carolyn, your website evolution expert.
I turn frustrating starter websites into sexy systems that work better for everyone. I’m a former cheese shop & wine bar owner that believes your brand, design + tech should work for you – not the other way around.
When not constructing seamless automations or copy-driven web design, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.
