a Free 5-Day Slack challenge
It’s been on your list long enough.
Get your s*ite together.
In the 5-day free challenge, gather the 5 content essentials every site project needs before it can actually move – organized, clear, and actually usable.
One focused task per day.
No techy or design skills needed.
We wrap with alllll of it in one (organized) spot.
No need to yeet your laptop into the abyss.
Your site doesn't reflect the business you've built.
And "redo the website" has been on your to-do list since last January. Not this one. The one before.
You're not stuck because you don't care. You care plenty.
The site just keeps losing out to client work, launches, and the actual business you're running.
Every time you sit down to tackle it, you realize there's more to sort out first:
your site doesn't sound like you anymore
your services have shifted
it’s not converting and you don’t know why
So you leave it for later.
(And later keeps coming).
In the meantime, you're sending the link with that "just a heads up, my site’s a bit outdated" disclaimer, hoping they won't look tooooo hard.
Here's your starting line.
This is the week you break the loop.
Get Your Site Together is a focused 5-day, free challenge where you do one focused task per day to gather the content your site actually needs – before a single template gets opened or a designer gets hired.
One strategic task per day. Without overwhelm.
You'll work in your own copy of my Notion workspace, with daily video walkthroughs and prompts delivered right to Slack – where you’ll get feedback from me every day.
By the end you’ll have:
All your essentials gathered in one organized place
A clear picture of what's ready to go and what still needs work
Actual momentum instead of paralysis
A strategic foundation that makes your site build smoother, faster, and way less stressful
This is the prep work that separates something pretty from a site that does what you’ve always been told it will.
5 days. 5 essentials. Zero overwhelm.
What we do in the free challenge:
Nail down your site’s #1 job
Your site gets a salary. So define what your website needs to do for your business – not just how it should look.
Clarify your ideal audience
Knowing who your visitors are means you can figure out what they need to see on your site in order to make the investment with you.
Say it like you
mean it
If you can’t easily say what you do – the foundation your brand voice and everrrrything else is built on - your site won’t be able to either.
Get your offers organized
Get super specific on how people can work with you: process, logistics, deliverables. Because no one’s clicking if they don’t know where it will take them.
Collect
your proof
Social proof does the most for your trust factor. Round up and organize your best testimonials, case studies, and kind words that show your results and values.
…yes, all this for freeeeeee
How it works
Focused, strategic work that actually moves you forward:
Dates: Mon Nov 16th – Fri Nov 20th
Five weekdays of focused work – one task per day.
Daily prompts and audio notes delivered in Slack.
Plus community accountability and support throughout.
Notion workspace and guide
Where you’ll complete each task and keep everything organized.
Feedback and support from moi
I check in every day to answer questions and keep you moving.
This is for you if…
You're planning a redesign – and don't want to delay your launch because – whoops – turns out you’re unprepared
You've been avoiding your website – because planning a website redesign feels like too much
Your content is everywhere – emails, voice notes, random Google docs - and hunting for it stresses you out
"Redo the website" has been on your list for months – and you're tired of moving it forward one more week
You freeze up every time you open your laptop to update on your website.
You have an existing site that no longer reflects the business you've actually built
You know you need a new site at some point and want to prep the smart way.
It doesn’t matter if you haven’t hired anyone yet or purchased a template or written a single word of copy – this challenge is what comes BEFORE all that stuff.
What You'll Actually walk away with
✓ A clear, polished audience snapshot ready to use for key decision-making
✓ Your service offers inventoried and aligned with your current business
✓ A clear goal for what your site needs to do in your business
✓ Testimonials or proof points organized and ready to plug in
✓ A way to finally explain what you do — for the people who need it most.
✓ Momentum and direction instead of overwhelm and avoidance
What the people are saying
“Carolyn gives thoughtful guidance to move you through your any areas of hesitation, pause, or anxiety that you have with your business website (and honestly, just your business, period!)”
- Jessie Chien Bryson / Tiny Tables Copy
“The GYST challenge helps you go from overwhelmed and unsure to organized and focused.”
- Talaya Dendy / Cancer Doula
“This week opened my eyes to all of the things I didn't even know I needed, and created actionable steps to tackle them.”
- Johanna Hanley / Welcome PT
“This challenge was a really helpful way to learn some strategy and get organized to have a better business website. Having the outline and space to work through it finally makes everything make sense beyond my own brain.”
- Sydney O’Brien / Sydney O’Brien Co
“I just wanted to thank you for the incredible care and guidance you offered everyone during the Challenge. The feedback you gave me was invaluable! You created such a supportive space and opened my eyes to new tools and approaches. You also managed to encourage participation without making me feel ashamed of holding back—which is a RARE skill, believe me!”
- Meg Goodmanson / Copywriter
“This is amazing!!! I’m so impressed with your thoughtfulness and the Notion worksheets.”
- Kelsey Rae Brasher / Graphic Designer
Section Styles fill-video
It’s time to get a partner-in-tech
Hey hey! I'm Carolyn – Website Redesign Expert and founder of Maypop Creative Studio.
I'm a Squarespace Gold Tier Circle Member who has rebuilt dozens of sites for service providers, coaches, and consultants. Before web design, I ran a brick-and-mortar cheese shop and wine bar – which, oddly, is where I learned everything I know about what a good client experience actually feels like. (And what it costs a business when it isn't working.)
I didn't come from a tech background. I come from the frustrated-business-owner side of the desk, which means I know what it's like to have a site that's lagging years behind your actual business. My whole approach is built around showing the why, not just the steps – because I'm not trying to become your web person for life. I'm trying to make that unnecessary.
When I'm not building sites, you can find me playing Himalayan sound bowls for a quick meditation shortcut, or floating down the Rivanna River with my husband and two kids.
Before you build, get your bearings.
Join the free 5-day challenge and finally gather the essentials you need to create with strategy, not stress.
gather what matters – and ditch the overwhelm.