a Free 5-Day Slack challenge
Before you set off, get your s*ite together.
In the 5-day free challenge, complete the non-negotiables that separate a strategic site from a pretty one.
One focused task per day.
All your site prep in one organized place.
Zero overwhelm.
From scattered files to strategic clarity.
You know your website needs work. But where do you even start?
You've been putting off your site build because you don't know what you actually need to have ready.
Every time you sit down to work on it, you end up opening 47 browser tabs, digging through old Google Drive folders, and walking away more confused than when you started.
Here's what you might not realize: diving into your website without these essentials prepped will cost you serious time and money down the road.
Without a clear website project plan, you’ll:
Waste hours hunting for brand photos mid-build because you never organized what you have or identified what's missing
Rewrite the same bio 12 times because you never nailed down your positioning before starting
Redesign pages multiple times because you didn't clarify what your site actually needs to DO for your business
Scramble for testimonials when you're ready to launch, realizing too late that you need proof scattered across old emails and DMs
Second-guess every design choice because you're building on vibes instead of a strategic foundation
The result? A site that takes 3x longer to build, costs more (in time or money), and still doesn't feel quite right.
This isn't another generic checklist or massive workbook.
Get Your Site Together is a focused 5-day challenge that walks you through the essential website project prep work you need BEFORE you start building.
One small, strategic task per day. Without overwhelm.
You'll work in your own copy of my Notion workspace, with daily video walkthroughs and prompts delivered right to Slack. Each day tackles one non-negotiable ingredient: your brand bio, your offers inventory, your site's actual job, your proof points, and your visual assets.
By the end you’ll have:
All your essentials gathered in one organized place
A clear picture of what's ready to go and what still needs work
Actual momentum instead of paralysis
A strategic foundation that makes your site build smoother, faster, and way less stressful
Whether you’re DIYing or hiring your next designer, this is the prep work that separates chaos from a site that actually works.
5 days. 5 essentials. Zero overwhelm.
What we do in the free challenge:
Refine your brand bio
Craft a short, clear bio that tells people who you are, what you do, and who you help – minus jargon or filler.
Collect your proof
Round up and organize your best testimonials, case studies, and kind words that show your results and values.
Get your offers organized
Gather your current services, note what's changing, and align your message with where your business is now.
Curate your visuals
Sort through your brand and stock photos – what stays, what goes, and what you still need.
Clarify your site's job
Define what your new website needs to do for your business – not just how it should look.
…yes, all this for freeeeeee
How it works
No all-day projects. Just focused, strategic work that actually moves you forward:
Dates: Wed January 14 – to Wed January 21.
Challenge runs for 5 weekdays of focused work, with the weekend to catch up if needed.
Daily prompts and video walkthroughs delivered in Slack.
Plus community accountability and support throughout.
Notion workspace and guide
Where you’ll complete each task and keep everything organized.
Daily feedback and support from me
I check in every day to answer questions and keep you moving forward.
This is for you if…
You're DIYing – and only want to do it once (not again next year)
You're hiring a designer – and don't want to delay your launch because you showed up unprepared
You've been avoiding your website – because planning a website redesign feels like too much
Your content is everywhere – emails, voice notes, random Google docs - and hunting for it stresses you out
You keep starting and stopping your website because you don’t quite have your s*ite together.
What You'll Actually walk away with
✓ A confident, polished brand bio ready to use
✓ Your service offers clearly inventoried and aligned with your current business
✓ 2-3 clear goals for what your site needs to accomplish
✓ Testimonials or proof points organized and ready to plug in
✓ A curated folder of visuals that feel like you now
✓ Momentum and clarity instead of overwhelm and avoidance
What the people are saying
“Carolyn made the process so easy and seamless because of how thorough she is. I always knew where we were on our journey and what was expected of me to keep on track. Each step in her process was clearly explained.”
- Bunmi Adeeko Collins / StickyNote Creative
“Overall the process was so streamlined and clear, while offering flexibility when absolutely necessary. I knew exactly what to do at what time, and what to expect along the way. Carolyn's instructions and guidelines were always helpful.”
- Allyn Miller / Child Connection
“Carolyn's system just works.”
- Dr. Jessica Ahoubim / Pure Health IM
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It’s time to get a partner-in-tech
Hey hey! It’s me, Carolyn, your Website Evolution Expert.
I turn frustrating starter sites into smooth-running systems that work better for everyone. I’m a former cheese shop & wine bar owner that believes your brand, design + tech should work for you—not the other way around.
When not constructing seamless automations or copy-driven web design, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.
Before you build, get your bearings.
Join the free 5-day challenge and finally gather the essentials you need to create with strategy, not stress.