a Free 5-Day Slack challenge
Before you set off, get your s*ite together.
In the 5-day free challenge, complete the non-negotiables that separate a strategic site from a pretty one.
One focused task per day.
Your key site prep in one organized spot.
Without yeeting your laptop into the abyss.
From scattered files to strategic clarity.
You know your website needs work. But where do you even start?
You've been putting off your site build because you don't know what you actually need to have ready.
Every time you sit down to work on it, you end up opening 47 browser tabs, digging through old Google Drive folders, and walking away more confused than when you started.
Here's what you might not realize: diving into your website without these essentials prepped will cost you serious time and money down the road.
Without a clear website project plan, you’ll:
Waste hours hunting for brand photos mid-build because you never organized what you have or identified what's missing
Rewrite the same bio 12 times because you never nailed down your ideal audience the first time
Redesign pages multiple times because you didn't clarify what your site actually needs to DO for your business
Scramble for testimonials when you're ready to launch, realizing too late that you need proof scattered across old emails and DMs
Second-guess every design choice because you're building on vibes instead of a strategic foundation
The result? A site that takes 3x longer to build, costs more (in time or money), and still doesn't feel quite right.
This isn't another generic checklist or massive workbook.
Get Your Site Together is a focused 5-day challenge that walks you through the essential website project prep work you need BEFORE you start building.
One strategic task per day. Without overwhelm.
You'll work in your own copy of my Notion workspace, with daily video walkthroughs and prompts delivered right to Slack. Each day tackles one non-negotiable ingredient: your brand bio, your offers inventory, your site's actual job, your proof points, and your visual assets.
By the end you’ll have:
All your essentials gathered in one organized place
A clear picture of what's ready to go and what still needs work
Actual momentum instead of paralysis
A strategic foundation that makes your site build smoother, faster, and way less stressful
Whether you’re DIYing or hiring your next designer, this is the prep work that separates chaos from a site that actually works.
5 days. 5 essentials. Zero overwhelm.
What we do in the free challenge:
Clarify your ideal audience
Knowing who your visitors are means you can figure out what they need to see on your site in order to make the investment with you.
Collect
your proof
Social proof does the most for your trust factor. Round up and organize your best testimonials, case studies, and kind words that show your results and values.
Get your offers organized
Get super specific on how people can work with you: process, logistics, deliverables…. if you can’t say it clearly, your site can’t either.
Say it like you
mean it
Write a clear bio that tells people who you are, what you do, and who you help – the foundation your brand voice (and everything that comes after) is built on.
Nail down your site’s #1 job
Your site gets a salary. So define what your new website needs to do for your business – not just how it should look.
…yes, all this for freeeeeee
How it works
No all-day projects. Just focused, strategic work that actually moves you forward:
Dates: Mon Aug 3rd – Fri Aug 7th
Challenge runs for 5 weekdays of focused work
Daily prompts and audio notes delivered in Slack.
Plus community accountability and support throughout.
Notion workspace and guide
Where you’ll complete each task and keep everything organized.
Feedback and support from moi
I check in every day to answer questions and keep you moving.
This is for you if…
You're DIYing – and only want to do it once (not again next year)
You're planning a redesign – and don't want to delay your launch because – whoops – turns out you’re unprepared
You've been avoiding your website – because planning a website redesign feels like too much
Your content is everywhere – emails, voice notes, random Google docs - and hunting for it stresses you out
You keep starting and stopping your website because you don’t quite have your s*ite together.
You freeze up every time you open your laptop to work on your half-finished website.
You know you need a new site at some point and want to prep the smart way.
It doesn’t matter if you haven’t hired anyone yet or purchased a template or written a single word of copy – this challenge is what comes BEFORE all that stuff.
What You'll Actually walk away with
✓ A clear, polished audience snapshot ready to use for key decision-making
✓ Your service offers inventoried and aligned with your current business
✓ A clear goal for what your site needs to do in your business
✓ Testimonials or proof points organized and ready to plug in
✓ A way to finally explain what you do — for the people who need it most.
✓ Momentum and direction instead of overwhelm and avoidance
What the people are saying
“Carolyn gives thoughtful guidance to move you through your any areas of hesitation, pause, or anxiety that you have with your business website (and honestly, just your business, period!)”
- Jessie Chien Bryson / Tiny Tables Copy
“The GYST challenge helps you go from overwhelmed and unsure to organized and focused.”
- Talaya Dendy / Cancer Doula
“This week opened my eyes to all of the things I didn't even know I needed, and created actionable steps to tackle them.”
- Johanna Hanley / Welcome PT
“This challenge was a really helpful way to learn some strategy and get organized to have a better business website. Having the outline and space to work through it finally makes everything make sense beyond my own brain.”
- Sydney O’Brien / Sydney O’Brien Co
“This is amazing!!! I’m so impressed with your thoughtfulness and the Notion worksheets.”
- Kelsey Rae Brasher / Graphic Designer
Section Styles fill-video
It’s time to get a partner-in-tech
Hey hey! It’s me, Carolyn, your Website Redesign Expert.
I turn frustrating starter sites into smooth-running systems that work better for everyone. I’m a former cheese shop & wine bar owner that believes your brand, design + tech should work for you—not the other way around.
When not constructing seamless automations or copy-driven web design, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.
Before you build, get your bearings.
Join the free 5-day challenge and finally gather the essentials you need to create with strategy, not stress.
gather what matters – and ditch the chaos.