A Semi-Custom Site is your sweet spot.

Okaaay, but what the hell is a semi-custom site? 

This type of service takes a professionally designed template and then customizes it with your unique branding, content, plus all the behind-the-scenes settings and SEO optimization. 

Here's why this approach makes sense for you:

You're smart enough to know that pure DIY means months of learning SEO, mobile responsiveness, user experience, design principles, conversion strategy, and more. (And honestly? That's a whole other career.)

But you also know that cookie-cutter templates won't cut it for your growing business. You need something that actually converts visitors into clients, not just looks pretty.

The semi-custom approach gives you:

• Professional design foundation (no starting from scratch)

• Custom branding and messaging that fits your business

• Strategic layout and user experience

• All the technical stuff handled for you

• Faster timeline than full custom

• Better results than pure DIY

Your next steps:

1. Make sure your offers or services are clear  - descriptions, process, next steps… you need to know what you’re offering before publishing

2. Clarify your brand messaging - what makes you different from competitors?

3. Think about your ideal client journey - how do you want people to move through your site?

Want specific guidance on any of these?

Check your email for resources tailored to semi-custom sites, including a brand strategy starter guide and content planning templates.

P.S. Ready to see what a semi-custom site could look like for your business? The Northstar Site Solution is designed exactly for this approach - but first, get clear on those three steps above. They'll make any website project (with me or anyone else) much smoother.